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The International ANDY Awards, known as the World’s Toughest Award Show, was established in 1964. It stands as one of the most sought-after awards for creative excellence in advertising. The ANDY Awards are sponsored by The ADVERTISING Club of New York, a professional not-for-profit organization administered by its Chairperson, Beth-Ann Eason, SVP/GM of Epicurious, Gourmet Live and Brides.com - Conde Nast Digital, and the elected board of directors. The 2013 ANDY Awards are under the direction of: Gina Grillo, President & CEO, Joan Minihan Reilly, Director, and Chelsea Temkin, Manager. OBJECTIVE: The objective of the International ANDY Awards is to seek out, encourage, recognize and generally worship creative excellence in advertising. We work hard to encourage entries from around the world in all types of media. We also seek to bring the work we recognize to as many people as possible, giving the advertising community the chance to view and learn from the outstanding concepts and craftsmanship of our winners. AWARDS: If you enter, aside from the awe and reverence of your peers, you are a contender to win the following ANDY medals: BRONZE, SILVER, GOLD, RICHARD T. O’REILLY AWARD, & GRANDY. ENTRY DEADLINE: JANUARY 9, 2013 FINALIST NOTIFICATION: All finalists will receive an official letter of notification and a request for additional materials to be used in the award show by March 2013. METHOD OF PAYMENT: Check or money order (US Funds) payable to: The ADVERTISING Club/ANDY Awards. Check or money order must accompany the entries itemized list. For full bank transfer details please email contact@andyawards.com. A copy of the bank transfer must accompany the entries itemized list. The ANDYs now accept credit card payment. ADDRESS: The International ANDY Awards NUMBERS: 212.533.8080 (T), 646.792.5081 (F) EMAIL ADDRESS: ZESTER FAQ: DOWNLOAD THE CFE: |
CATEGORIES: Select from either the advertiser or technique categories. (i.e., TVB-S-101 or TVB-S-201)
100 AGRICULTURAL PRODUCTS: Insecticides, Pesticides, Fertilizers, Farm Equipment, Feed and all other products and services intended for agricultural use. 101 AUTOMOTIVE: Automobiles, Trucks, Motorcycles, etc. 102 AUTOMOTIVE PRODUCTS: Gasoline, Motor Oil, Tires, Batteries and all other automotive-related products. 103 BEVERAGE – ALCOHOL: Beer, Wine, Liquor and all other beverages containing alcohol. 104 BEVERAGE – NONALCOHOL: Soft Drinks, Coffee, Tea, Milk and other nonalcoholic beverages. 105 BUSINESS PRODUCTS & SERVICES: Computers, Copiers, Typewriters, Delivery Services and all other products and services intended for business use. 106 COMMUNICATION PRODUCTS & SERVICES: Telephones, Telephone Services, Fax Machines, Advertising Agencies (self-promotions), Greeting Cards, and all other communication products and services. 107 COSMETICS: Makeup, Nail Products, Perfumes, Lotions/Creams and Colognes. 108 ENTERTAINMENT: Motion Pictures, Plays and Books. 109 TOYS, GAMES & SPORTS: Toys, Games, Sporting Goods and all other related items intended for play activity. 110 FASHION APPAREL & ACCESSORIES: Clothing, Eyewear, Hosiery, Jewelry and related items. 111 FINANCIAL PRODUCTS & SERVICES: Banks, Brokerages, Credit Cards, Traveler’s Checks, Credit Unions, Insurance, Finance Corporations, Real Estate and all other related services. 112 FOOD (PACKAGED): All Packaged and Frozen Foods (i.e., Breakfast Foods, Snacks, Confections, Soups, Dairy Products and Desserts). 113 GOVERNMENT/POLITICAL: Civil Services, Lottery and all paid Municipal, State, Federal-Government, Political and Armed Forces advertising. 114 HEALTH & MEDICAL PRODUCTS & SERVICES: Over-the-Counter and Prescription Drugs, Medications and Dental/Medical Care. 115 HOUSEHOLD CONSUMER PRODUCTS: Cleaning Products, Waxes, Detergents, Floor-care Products, Fabric Softeners, Paint, Wallpaper, Paper Products and Garden-care Maintenance Products. 116 HOUSEHOLD CONSUMER SERVICES: Domestic Services, Carpet Cleaning, Gardening and other Household Services. 117 HOUSEHOLD DURABLE PRODUCTS: Refrigerators, Ovens, Air Conditioners, Carpeting, Lawn Equipment, Furniture and all other furnishings and appliances for the home. 118 INDUSTRIAL/BUILDING PRODUCTS & SERVICES: All advertising for industrial-type products and services. 119 INSTITUTIONAL/CORPORATE: All advertising of an Institutional, Corporate or Generic Nature. Includes educational institutions, colleges and schools. 120 LEISURE/TRAVEL: Tourism, Cruises, Hotels, Resorts, Amusement Parks, Sports Events and all other recreational/leisure products and services. 121 MEDIA: Cable, Network and Local Television Stations, Radio, Magazines, Newspaper and all other Consumer or Trade media advertising. 122 PERSONAL PRODUCTS: Bath Products, Deodorants, Mouthwashes, Shaving Products, Hair Care Products and all other personal care products. 123 PET PRODUCTS: Pet Foods, Flea and Tick Repellents, Kitty Litter and all other pet-related products. 124 PUBLIC-SERVICE/NON-PROFIT ORGANIZATIONS: All advertising of a Public Service nature or for a non-profit organization. 125 RETAIL: Department, Computer and Specialty Stores, Automotive Dealers and all other retailers except food. 126 RETAIL FOOD: Fast Food Chains, Restaurants, Grocery Stores and other food retailers. 127 TOBACCO PRODUCTS: Cigarettes, Cigars, Tobacco, Lighters and smoking-related products. 128 TRANSPORTATION: Air, Train, Bus and Ship Lines, Car Rentals and all other transportation-related services, not including Automotive. 129 CONSUMER ELECTRONIC PRODUCTS: Records, Videos, Cameras, Film, TVs, Radios, VCRs and all other related items. 130 BEST USE OF A CELEBRITY: Use of celebrities in ads or spots in all advertiser categories.
200 ANIMATION: Character Animation, Frame-by-Frame Animation, including rotoscoping and Clay, Classic Animation done by hand, computer generated Imagery generated by a program electronically. 201 CINEMATOGRAPHY 202 CREATIVE TECHNOLOGY: Best use of digital technology to execute a brand idea. 203 DIRECTION 204 EDITING 205 SPECIAL EFFECTS: Live Production, Table Top, Stop Motion, Motion Control and Sound. 206 MUSIC: Original Score. 207 MUSIC: Best use of existing music. 208 PHOTOGRAPHY 209 ILLUSTRATION 210 GRAPHIC DESIGN 211 COPYWRITING
DESIGN CATEGORIES 212 CORPORATE/BRAND IDENTITY 213 PACKAGE DESIGN 214 INDUSTRIAL/PRODUCT DESIGN 215 COLLATERAL DESIGN 216 ENVIRONMENTAL DESIGN 217 EDITORIAL DESIGN 218 DIGITAL DESIGN 219 MOVING IMAGE 220 LOGOS
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