the andy award the andys the winners the jurors the show the show and party

The International ANDY Awards, known as the world’s toughest award show, was established in 1964. It stands as one of the most sought-after awards for creative excellence in advertising. The ANDY Awards are sponsored by The ADVERTISING Club, a professional not-for-profit organ ization administered by its Chairperson, Beth-Ann Eason, SVP/GM of Epicurious, Gourmet Live and Brides.com - Conde Nast Digital, and the elected board of directors.

The 2012 ANDY Awards are under the direction of: Gina Grillo, President & CEO, Joan Minihan Reilly, Director, Lucy Truglio, Manager, and Patricia Alonzo, Assistant Manager. 

ENTER NOW!

 

OBJECTIVE:

The objective of the International ANDY Awards is to seek out, encourage, recognize and generally worship creative excellence in advertising. We work hard to encourage entries from around the world in all types of media. We also seek to bring the work we recognize to as many people as possible, giving the advertising community the chance to view and learn from the outstanding concepts and craftsmanship of our winners.

 

AWARDS:

If you enter, aside from the awe and reverence of your peers, you are a contender to win the following ANDY metals: BRONZE, SILVER, GOLD, RICHARD T. O’REILLY AWARD, & GRANDY.

 

ENTRY DEADLINE:

JANUARY 9, 2012
For work that has run February 7, 2011 – February 5, 2012 (includes Super Bowl ads)


FINALIST NOTIFICATION:

All finalists will receive an official letter of notification and a request for additional materials to be used in the award show by March 2012.

 

METHOD OF PAYMENT:

Check or money order (US Funds) payable to: The ADVERTISING Club/ANDY Awards. Check or money order must accompany the entries itemized list.

For full bank transfer details please email contact@andyawards.com. A copy of the bank transfer must accompany the entries itemized list.

 

The ANDYs now accept credit card payment.

 

ADDRESS:

The International ANDY Awards
989 Avenue of the Americas, 7th Floor
New York, NY 10018

 

NUMBERS:

212.533.8080 (T), 646.792.5081 (F)

 

EMAIL ADDRESS:

Contact@andyawards.com

 

BEAM FAQ:

To access BEAM FAQ, click here: http://www.beam.tv/workspace/uploads/user-guides/beam_awards_faq.pdf

 

LINK TO ENTER:

To submit work, click here: http://www.beam.tv/awards/login/theandys

 

DOWNLOAD THE CFE:

To download the full Call For Entry, click here.

 

DISCLAIMER

 

MEDIA CODES:

Please click on the links below to learn submission requirements.

 

AGIN Agency Innovation. Non-client agency initiatives that result in the creation of a creative product or service.

TO ENTER, SUBMIT THE FOLLOWING:

  • A video presentation of the integrated media entry which highlights its key elements and mediums. Not limited to a set number of executions or the types of media used.
  • The spot must be no more than 2 minutes in length and should include all media components and/or any other footage that will best explain the campaign (commentary in the form of voice over and/or subtitles must be in English).
  • The video presentation should be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE through Beam.tv. Please refer to media file guidelines on the BEAM site www.beam.tv/support.
  • Each entry must be accompanied by a 100 word explanation of the entry and its use of media. The explanation must be attached to the entry form, typed in English and include the entry code, entrant company, client name, spot title and length of the spot.

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BRC Branded Content. Content that is created for use across media that does not conform to (traditional) advertising formats, including video that is two minutes or longer. Includes digital applications and real-world products created in service of a brand.

TO ENTER, SUBMIT THE FOLLOWING:

  • A video presentation of the integrated media entry which highlights its key elements and mediums. Not limited to a set number of executions or the types of media used.
  • The spot must be no more than 2 minutes in length and should include all media components and/or any other footage that will best explain the campaign (commentary in the form of voice over and/or subtitles must be in English).
  • The video presentation should be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE through Beam.tv. Please refer to media file guidelines on the BEAM site www.beam.tv/support.
  • Each entry must be accompanied by a 100 word explanation of the entry and its use of media. The explanation must be attached to the entry form, typed in English and include the entry code, entrant company, client name, spot title and length of the spot.

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CGC Consumer Generated Content. A branded value exchange where consumers are involved with the brand in generating media for use in consumer campaigns.

TO ENTER, SUBMIT THE FOLLOWING:

  • A video presentation of the integrated media entry which highlights its key elements and mediums. Not limited to a set number of executions or the types of media used.
  • The spot must be no more than 2 minutes in length and should include all media components and/or any other footage that will best explain the campaign (commentary in the form of voice over and/or subtitles must be in English).
  • The video presentation should be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE through Beam.tv. Please refer to media file guidelines on the BEAM site www.beam.tv/support.
  • Each entry must be accompanied by a 100 word explanation of the entry and its use of media. The explanation must be attached to the entry form, typed in English and include the entry code, entrant company, client name, spot title and length of the spot.

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DIR Direct Response. Print or broadcast advertising that provides a response vehicle to the target audience.

TO ENTER, SUBMIT THE FOLLOWING:

  • A video presentation of the integrated media entry which highlights its key elements and mediums. Not limited to a set number of executions or the types of media used.
  • The spot must be no more than 2 minutes in length and should include all media components and/or any other footage that will best explain the campaign (commentary in the form of voice over and/or subtitles must be in English).
  • The video presentation should be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE through Beam.tv. Please refer to media file guidelines on the BEAM site www.beam.tv/support.
  • Each entry must be accompanied by a 100 word explanation of the entry and its use of media. The explanation must be attached to the entry form, typed in English and include the entry code, entrant company, client name, spot title and length of the spot.

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EVT  Events. Promotions for specific special events including but not limited to brand launches, experiential marketing, concerts, fairs, festivals, sporting events, tours and others.  
 

TO ENTER, SUBMIT THE FOLLOWING:

  • A video presentation of the integrated media entry which highlights its key elements and mediums. Not limited to a set number of executions or the types of media used.
  • The spot must be no more than 2 minutes in length and should include all media components and/or any other footage that will best explain the campaign (commentary in the form of voice over and/or subtitles must be in English).
  • The video presentation should be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE through Beam.tv. Please refer to media file guidelines on the BEAM site www.beam.tv/support.
  • Each entry must be accompanied by a 100 word explanation of the entry and its use of media. The explanation must be attached to the entry form, typed in English and include the entry code, entrant company, client name, spot title and length of the spot.

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GAM GAMING. Actual game to be played on a platform or online for a client.

TO ENTER, SUBMIT THE FOLLOWING

  • A UNIQUE LIVE URL for each single entry where the work can be judged in addition to a video presentation of the entry which highlights its key elements and mediums. Not limited to a set number of executions or the types of media used.
  • If your entry is not in English, please include an English-language translation of the entry.
  • The video presentation must be no more than 2 minutes in length and should include all media components and/or any other footage that will best explain the campaign (commentary in the form of voice over and/or subtitles must be in English).
  • The video presentation should be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE through Beam.tv. Please refer to and follow the television, video/cinema and integrated media submission instructions. The video presentation should highlight its key elements, dynamic features and any footage that best explains the work. Commentary/voiceover must be in English. The video presentation should be produced by your agency and to the satisfaction of the works creators and should be no less than: 60 seconds. For media file guidelines, please visit the BEAM site www.beam.tv/support.
  • All necessary user names and passwords.
  • A list of plug-ins required to view the entry.
  • Please note: URLs must remain live through May 2011. All entries that are not viewable during this time frame will be disqualified.

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INT An integrated media campaign - one component must be interactive. Entrants are not limited to a set number of executions or types of media used. Interplay between the media should be core to the creative integrity and strategy of the work.

TO ENTER, SUBMIT THE FOLLOWING:

  • A video presentation of the integrated media entry which highlights its key elements and mediums. Integrated media are not limited to a set number of executions or the types of media used.
  • The spot must be no more than 2 minutes in length and should include all media components and/or any other footage that will best explain the campaign (commentary in the form of voice over and/or subtitles must be in English).
  • The video presentation should be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE through Beam.tv. Please refer to media file guidelines on the BEAM site www.beam.tv/support.
  • Each entry must be accompanied by a 100 word explanation of the entry and its use of media. The explanation must be attached to the entry form, typed in English and include the entry code, entrant company, client name, spot title and length of the spot.

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MAG Magazine

TO ENTER, SUBMIT THE FOLLOWING:

  • All print entries must be submitted digitally via BEAM.TV. High Resolution JPEG files are required to successfully upload. Please refer to media file guidelines on the BEAM site www.beam.tv/support.
  • In addition, all print entries must provide proof(s) mounted on poster board with a 1 inch border surrounding the ad, devoid of credit lines, 8.5" x 11" (A4) in size or less. No enlarged images.
  • Attach two entry forms to the back of each entry. For e.g. for a 3 part campaign include 6 entry forms.
  • For Print Campaigns, tape each campaign together accordion style reading from left to right (horizontal) as a single unit. Number each ad within the campaign in the same sequence as indicated on the entry form.

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NEW Newspaper

TO ENTER, SUBMIT THE FOLLOWING:

  • All print entries must be submitted digitally via BEAM.TV. High Resolution JPEG files are required to successfully upload. Please refer to media file guidelines on the BEAM site www.beam.tv/support.
  • In addition, all print entries must provide proof(s) mounted on poster board with a 1 inch border surrounding the ad, devoid of credit lines, 8.5" x 11" (A4) in size or less. No enlarged images.
  • Attach two entry forms to the back of each entry. For e.g. for a 3 part campaign include 6 entry forms.
  • For Print Campaigns, tape each campaign together accordion style reading from left to right (horizontal) as a single unit. Number each ad within the campaign in the same sequence as indicated on the entry form.

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NDI Non-Digital interaction Digital technology, outside of the Web, for advertising including digital outdoor billboards, kiosks, etc.

TO ENTER, SUBMIT THE FOLLOWING:

  • A UNIQUE LIVE URL for each single entry where the work can be judged in addition to a video presentation of the entry which highlights its key elements and mediums. Digital media entries are not limited to a set number of executions or the types of media used.
  • If your entry is not in English, please include an English-language translation of the entry.
  • The video presentation must be no more than 2 minutes in length and should include all media components and/or any other footage that will best explain the campaign (commentary in the form of voice over and/or subtitles must be in English).
  • The video presentation should be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE through Beam.tv. Please refer to and follow the television, video/cinema and integrated media submission instructions. The video presentation should highlight its key elements, dynamic features and any footage that best explains the work. Commentary/voiceover must be in English. The video presentation should be produced by your agency and to the satisfaction of the works creators and should be no less than: 60 seconds. For media file guidelines, please visit the BEAM site www.beam.tv/support.
  • All necessary user names and passwords.
  • A list of plug-ins required to view the entry.
  • Please note: URLs must remain live through May 2012. All entries that are not viewable during this time frame will be disqualified.

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OOH Out-of-home Advertising. (Outdoor, Transit, Kiosks, etc.) Can be entered as print or film.

TO ENTER FILM, SUBMIT THE FOLLOWING:

  • Entries must be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE and uploaded to Beam TV through our website, www.andyawards.com . Digital entries are required to submit a URL and a supporting video no less than :60, but no greater than 2 minutes in length as well. 

TO ENTER PRINT, SUBMIT THE FOLLOWING:

  • All print entries must be submitted digitally via BEAM.TV. High Resolution JPEG files are required to successfully upload. Please refer to media file guidelines on the BEAM site www.beam.tv/support.
  • In addition, all print entries must provide proof(s) mounted on poster board with a 1 inch border surrounding the ad, devoid of credit lines, 8.5" x 11" (A4) in size or less. No enlarged images.
  • Attach two entry forms to the back of each entry. For e.g. for a 3 part campaign include 6 entry forms.
  • For Print Campaigns, tape each campaign together accordion style reading from left to right (horizontal) as a single unit. Number each ad within the campaign in the same sequence as indicated on the entry form.

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PRM Printed Materials. (Brochures, Catalogs, Annual Reports, Logos, Packaging)

TO ENTER, SUBMIT THE FOLLOWING:

  • All print entries must be submitted digitally via BEAM.TV. High Resolution JPEG files are required to successfully upload. Please refer to media file guidelines on the BEAM site www.beam.tv/support.
  • In addition, all print entries must provide proof(s) mounted on poster board with a 1 inch border surrounding the ad, devoid of credit lines, 8.5" x 11" (A4) in size or less. No enlarged images.
  • Attach two entry forms to the back of each entry. For e.g. for a 3 part campaign include 6 entry forms.
  • For Print Campaigns, tape each campaign together accordion style reading from left to right (horizontal) as a single unit. Number each ad within the campaign in the same sequence as indicated on the entry form.
  • Printed Materials: submit original materials. These may be mounted at the discretion of the entrant to protect items during the cataloging process. A clear, plastic sleeve is advisable for printed materials such as brochures, annual reports, etc.

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PRO Promotional items. (POP, Displays, Invitations etc.)

TO ENTER, SUBMIT THE FOLLOWING:

  • All print entries must be submitted digitally via BEAM.TV. High Resolution JPEG files are required to successfully upload. Please refer to media file guidelines on the BEAM site www.beam.tv/support.
  • In addition, all print entries must provide proof(s) mounted on poster board with a 1 inch border surrounding the ad, devoid of credit lines, 8.5" x 11" (A4) in size or less. No enlarged images.
  • Attach two entry forms to the back of each entry. For e.g. for a 3 part campaign include 6 entry forms.
  • For Print Campaigns, tape each campaign together accordion style reading from left to right (horizontal) as a single unit. Number each ad within the campaign in the same sequence as indicated on the entry form.
  • Promotional Items: submit original materials. These may be mounted at the discretion of the entrant to protect items during the cataloging process. A clear, plastic sleeve is advisable for printed materials such as brochures, annual reports, etc.

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RAD Radio

TO ENTER, SUBMIT THE FOLLOWING:

  • The audio should be submitted digitally through Beam.tv. Please refer to media file guidelines on the BEAM site www.beam.tv/support.

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RESET This category recognizes unique and innovative thinking in all media that defines the demand for new and innovative thinking. It is work that sets the tone for how the industry moves forward. Work entered in this category should be ground-breaking and not conform to or with other categories in our show.

TO ENTER, SUBMIT THE FOLLOWING:

  • A video presentation of the integrated media entry which highlights its key elements and mediums. RESET entries are not limited to a set number of executions or the types of media used.
  • The spot must be no more than 2 minutes in length and should include all media components and/or any other footage that will best explain the campaign (commentary in the form of voice over and/or subtitles must be in English).
  • The video presentation should be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE through Beam.tv. Please refer to media file guidelines on the BEAM site www.beam.tv/support.
  • Each entry must be accompanied by a 100 word explanation of the entry and its use of media. The explanation must be attached to the entry form, typed in English and include the entry code, entrant company, client name, spot title and length of the spot.

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SOC Social MarketingCommunications that create essential connections between brands and consumers using both paid and unpaid channels, and encourage those consumers to share brand messages to generate word of mouth.  All media channels are included in this category including traditional (TV, Print, Radio, OOH), digital (Online, Social), PR and Experiential. 

TO ENTER, SUBMIT THE FOLLOWING:

  • A video presentation of the integrated media entry which highlights its key elements and mediums. Not limited to a set number of executions or the types of media used.
  • The spot must be no more than 2 minutes in length and should include all media components and/or any other footage that will best explain the campaign (commentary in the form of voice over and/or subtitles must be in English).
  • The video presentation should be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE through Beam.tv. Please refer to media file guidelines on the BEAM site www.beam.tv/support.
  • Each entry must be accompanied by a 100 word explanation of the entry and its use of media. The explanation must be attached to the entry form, typed in English and include the entry code, entrant company, client name, spot title and length of the spot.

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STN Sustainability. Programs created in service of a brand that provide utility and create improved quality of life.

TO ENTER, SUBMIT THE FOLLOWING:

  • A video presentation of the integrated media entry which highlights its key elements and mediums. Not limited to a set number of executions or the types of media used.
  • The spot must be no more than 2 minutes in length and should include all media components and/or any other footage that will best explain the campaign (commentary in the form of voice over and/or subtitles must be in English).
  • The video presentation should be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE through Beam.tv. Please refer to media file guidelines on the BEAM site www.beam.tv/support.
  • Each entry must be accompanied by a 100 word explanation of the entry and its use of media. The explanation must be attached to the entry form, typed in English and include the entry code, entrant company, client name, spot title and length of the spot.

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TVA Television, over :30 spots

TO ENTER, SUBMIT THE FOLLOWING:

  • Entries must be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE and uploaded to Beam TV through our website, www.andyawards.com .

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TVB Television, :30 spots and under

TO ENTER, SUBMIT THE FOLLOWING:

  • Entries must be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE and uploaded to Beam TV through our website, www.andyawards.com .

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VIC Video/Cinema. (Not for broadcast. In-store videos, advertising in movie theaters, on airlines, etc.)

TO ENTER, SUBMIT THE FOLLOWING:

  • Entries must be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE and uploaded to Beam TV through our website, www.andyawards.com .

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WEA Web advertising Web advertising, running in paid media, employing banners, interstitial, over-page unit or home page take over using GIF, animated Gif, JPEG, Flash, video or a rich media technology (including expandable technologies)

TO ENTER, SUBMIT THE FOLLOWING:

  • A UNIQUE LIVE URL for each single entry where the work can be judged in addition to a video presentation of the entry which highlights its key elements and mediums. Digital media entries are not limited to a set number of executions or the types of media used.
  • If your entry is not in English, please include an English-language translation of the entry.
  • The video presentation must be no more than 2 minutes in length and should include all media components and/or any other footage that will best explain the campaign (commentary in the form of voice over and/or subtitles must be in English).
  • The video presentation should be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE through Beam.tv. Please refer to and follow the television, video/cinema and integrated media submission instructions. The video presentation should highlight its key elements, dynamic features and any footage that best explains the work. Commentary/voiceover must be in English. The video presentation should be produced by your agency and to the satisfaction of the works creators and should be no less than: 60 seconds. For media file guidelines, please visit the BEAM site www.beam.tv/support.
  • All necessary user names and passwords.
  • A list of plug-ins required to view the entry.
  • Please note: URLs must remain live through May 2012. All entries that are not viewable during this time frame will be disqualified.

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WEB Advertising/Promotion Web Site/Microsite Site designed primarily as an advertisement or promotion for a product or service
 

TO ENTER, SUBMIT THE FOLLOWING:

  • A UNIQUE LIVE URL for each single entry where the work can be judged in addition to a video presentation of the entry which highlights its key elements and mediums. Digital media entries are not limited to a set number of executions or the types of media used.
  • If your entry is not in English, please include an English-language translation of the entry.
  • The video presentation must be no more than 2 minutes in length and should include all media components and/or any other footage that will best explain the campaign (commentary in the form of voice over and/or subtitles must be in English).
  • The video presentation should be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE through Beam.tv. Please refer to and follow the television, video/cinema and integrated media submission instructions. The video presentation should highlight its key elements, dynamic features and any footage that best explains the work. Commentary/voiceover must be in English. The video presentation should be produced by your agency and to the satisfaction of the works creators and should be no less than: 60 seconds. For media file guidelines, please visit the BEAM site www.beam.tv/support.
  • All necessary user names and passwords.
  • A list of plug-ins required to view the entry.
  • Please note: URLs must remain live through May 2012. All entries that are not viewable during this time frame will be disqualified.

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WEF Long-Form Video Ads / Web Film Video advertisement (single or campaign) deployed in paid media or unpaid web media, created specifically for the web, two minutes or greater in length

TO ENTER, SUBMIT THE FOLLOWING:

Entries must be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE and uploaded to Beam TV through our website, www.andyawards.com . Digital entries are required to submit a URL and a supporting video no less than :60, but no greater than 2 minutes in length as well.

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WIR Mobile or Wireless Campaign. Applications created for mobile devices.

TO ENTER, SUBMIT THE FOLLOWING:

  • A UNIQUE LIVE URL for each single entry where the work can be judged in addition to a video presentation of the entry which highlights its key elements and mediums. Not limited to a set number of executions or the types of media used.
  • If your entry is not in English, please include an English-language translation of the entry.
  • The video presentation must be no more than 2 minutes in length and should include all media components and/or any other footage that will best explain the campaign (commentary in the form of voice over and/or subtitles must be in English).
  • The video presentation should be submitted digitally as EITHER A HIGH QUALITY H264 QUICKTIME OR MPEG2 FILE through Beam.tv. Please refer to and follow the television, video/cinema and integrated media submission instructions. The video presentation should highlight its key elements, dynamic features and any footage that best explains the work. Commentary/voiceover must be in English. The video presentation should be produced by your agency and to the satisfaction of the works creators and should be no less than: 60 seconds. For media file guidelines, please visit the BEAM site www.beam.tv/support.
  • All necessary user names and passwords.
  • A list of plug-ins required to view the entry.
  • For Mobile entries, please include a link or promo code for the jury to download the apps to their mobile phones.
  • Please note: URLs must remain live through May 2012. All entries that are not viewable during this time frame will be disqualified.

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BEAM FAQ:

To access BEAM FAQ, click here: http://www.beam.tv/workspace/uploads/user-guides/beam_awards_faq.pdf

LINK TO ENTER:

To submit work, click here: http://www.beam.tv/awards/login/theandys

DISCLAIMER

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