Chief Creative Officer
Bbdo New York
Advertising Club New York
Ted Sann is Vice Chairman and Chief Creative Officer of BBDO North America. In this role, Ted oversees the creative work of all of BBDO's U.S. and Canadian agencies. This is in addition to his responsibilities as Chairman and Chief Creative Officer for BBDO New York.
Ted joined BBDO as a copywriter in 1970. Over the course of his 30-year career at the agency, Ted has won every major creative award, including a record number of Gold Lions at Cannes. The commercial, "Archeology," which he created for Pepsi, won the coveted Cannes Grand Prix and was subsequently selected by TV Guide as one of the "50 Greatest Television Commercials of All Time." He co-authored the "We Bring Good Things To Life" corporate campaign for GE. He was creator of Pepsi's "The Choice of a New Generation." Most recently, he was involved in the development of the most talked about advertising campaign in the industry - "The New York Miracle" - on behalf of the Office of the Mayor of New York City.
Ted has won multiple Clio Awards, One Show Gold Pencils and been recognized by Communication Arts and the British D&AD. Based on these accomplishments, the trade publication, Adweek, designated him an industry "MVP;" and USA Today recently dubbed him "Mr. Super Bowl" in acknowledgement of the 30 Super Bowl spots he has helped oversee and develop. Quite simply, Ted's unwavering commitment to "the work, the work, the work" has helped raise the bar of creativity at BBDO .
In fact, since taking the reins of the creative department in 1993, BBDO New York became the first American agency to be named "Agency of the Year" at Cannes in 1997. That same year, BBDO New York was presented the first-ever EMMY award for a prime time television commercial for its work on behalf of HBO. For five consecutive years, from 1994-1998, spots created by BBDO New York swept the top places in USA Today's Annual "Super Bowl Ad Meter." Advertising for Snickers was judged "Best National Campaign" in 1996, "Best Commercial of the Year" in 1997 and the Grand Effie Award winner in 1998. In early 1999, BBDO launched Pepsi's critically well-received "Joy of Pepsi" campaign and was awarded the 4A's O'Toole Award for creativity for the second time in three years. In 2000, BBDO New York was named "Agency of the Year" in the East by Adweek magazine; and in 2001, Ad Age Creativity selected BBDO New York its "Creative Agency of the Year."
Ted holds a B.A. degree from Michigan State University and an M.F.A. from the Writer's Workshop at the University of Iowa.