In 1987, Alex started at Crispin & Porter as an Art Director. At the time, he was 24. Five years later, Alex was promoted to Creative Director. Back then, CP+B was a hot local shop doing a lot of interesting local work. Today, we have offices in Miami and Los Angeles and clients from coast to coast. In the last few years, CP+B's client list has grown to include the BMW MINI line of automobiles, IKEA, Sirius Satellite Radio, Molson Beer, AOL, Moviefone and the 'Truth' anti-tobacco campaign which is considered by experts to be the most effective social marketing effort in history.

Under Alex's creative direction, the agency has won over four hundred creative awards including One Show, Communication Arts and Cannes Lions and been named one of the fifteen best creative agencies in the United States by the American Association of Advertising Agencies by being nominated for the John O'Toole Award for ten of the past thirteen years. In the past four years, the agency has been named Adweek's "Agency of the Year" for the Southeast three times. In 2001 and 2003, CP+B was named Advertising Age's Creativity Magazine "Agency of the Year".

He has been profiled in Luerzer's Archive, Communication Arts, Graphis, Adweek and Creativity. His work has been featured in The New York Times, The Wall Street Journal, USA Today, Newsweek, TIME, Adweek, Brandweek, Advertising Age and Creativity as well as on national television and radio. In 2002, Alex was inducted into the American Advertising Federation's Hall of Achievement.