Within 10 minutes of meeting Rochelle, it will be clear that not only does she know what she thinks about a subject, but she's given it a lot of thought. The complexities of a business, its creative solution and what it will take to get it done, are never lost on her. That's why over the past 20 years Rochelle has produced great results with great creative from great creative departments she has built, in many cases, from scratch.

Rochelle joined Arnold Worldwide NY in November 2000, and has created huge successes for brands as diverse as Nicorette and Hasbro Board Games. She raises the bar on every piece of creative the agency does, whether it's for Tums, Perrier Jouët or the United States Tennis Association. For Bermuda she helped re-brand an entire country. And our launch of the Trivial Pursuit 20th Anniversary Edition is nominated for The Worldwide Toy Marketing Campaign of the Year.

Another of her major contributions is the revitalization of our creative department. She is a magnet for great talent at the senior level and among the brightest Young Turks. She is not an easy taskmaster - she demands great work and lots of it.

Rochelle learned her trade at some of the best creative shops in the business: Angotti, Thomas, Hedge (formerly Hal Riney/New York), Levine, Huntley, Vick & Beaver, Hill Holiday and Wells, Rich, Greene.

Her account experience is broad and spans categories from packaged goods to automobiles to cosmetics to travel, with clients like Revlon, Saab, Subaru, Frito-Lay, Maidenform, Bell Atlantic Yellow Pages, Foster's Lager, Fujifilm, Mutual of New York, Irish Tourist Board and Hyatt Hotels, in addition to every account at Arnold Worldwide NY.

Her awards are too numerous to count, but they include a Cannes Film Festival Gold Lion, The One Show, Communications Arts, Art Directors Show, ADDYs, ANDYs and EFFIEs. Her work for Maidenform is part of the American Museum of Broadcasting.