Pete loves what he does and is really proud of the business results he and his teams have created.

Pete has won Gold Lions at Cannes, Gold pencils at the One Show, CA, Andy's, Gold Clio's, British D&AD, and the elusive Grand Effie.

Pete has worked extensively in the area of tobacco control. He and Alex Bogusky launched the truth campaign nationally, and he is known for the most successful statewide anti-tobacco program in history with his work for the state of Massachusetts.

Pete has directed many of his own television commercials and also directed a highly acclaimed documentary film for MTV called "I can't breathe".