In 1990, after watching numerous episodes of L.A. Law, Eric decided to enroll in law school. It was a great experience, but it didn't seem quite as cool as advertising. Over the next six years, he worked at Chiat Day, Earle Palmer Brown, Wieden & Kennedy, FCB, and Goodby Silverstein. In addition to traveling across the county, Eric got to work on high profile accounts such as MTV, Reebok, Nike, ESPN, and Levi's.

In the summer of 1997, he took a job as a staff writer for The Late Show with David Letterman. Once again, it was a great experience but it wasn't quite as cool as advertising.

Eric's next stop was as a creative director at Cliff Freeman and Partners where he worked on FOX Sports, Outpost.com, Budget Rent a Car, Hollywood Video and Mike's Hard Lemonade.

As a writer and creative director, Eric has won every major creative award several times over, including Best of Show at the One Show twice, Best of Show at the Clios twice, the Grand Prix at Cannes, and 6 D&AD pencils. He has served as judge at the One Show, Clios, and D&AD. His work has been written about in USA Today, Newsweek, The New York Times, New York Magazine, The Los Angeles Times, Entertainment Weekly, and TV Guide. Eric has been named a creative All-Star by Adweek. His favorite color is navy blue, though sometimes he confuses it with black.