Wieden & Kennedy London
One of five children, Tony graduated from Manchester Polytechnic with a 1st class BA Hons in Design and Communication Media in 1985. Tony joined BMP in July of 1985 as a junior art director.
The following year he teamed up with Kim Papworth who he has been married to (metaphorically speaking) ever since. Whilst there, they worked on many brands including, Courage, Cadbury beverages, Scottish Amicable and Heinz.
They won their first award for a press ad for Derbyshire County Council following which their then boss said "Enjoy it, it's the last one you'll ever win". Spurred on by this encouragement, they went on to win all sorts of gongs for War on Want and Crookes Healthcare.
The DDB merger gave them an opportunity to work on VW. More gongs followed. It seemed to be a marriage (metaphorically speaking) made in heaven. But as tends to happen in this business, other attractive offers came along. The temptation was too much, A quickie divorce (metaphorically speaking) was on the cards.
Tony attempted to elope with Nick Gill to work at Goodby Berlin Silverstein in San Francisco. The deal collapsed and Tony found himself back at BMP working with Nick. Gongs continued, but something was missing.
Kim and Tony remarried (metaphorically speaking) in 1995 and built a new home at Leagas Delaney, where they helped breathe new life into brands such as Adidas (Euro '96 'Nicknames' campaign), Hyundai, the Guardian and The BBC.
In 1997, they moved to a bigger home at BBH where they created magic with Levi's (Flat Eric), Audi and Lynx.
Finally in Sept 2000, they decided it was time to have their own family (metaphorically speaking) and they set about building the then flagging ship of Wieden & Kennedy London. More gongs followed for Frisk, Loot, Nike, and Aiwa. But perhaps their most famous work to date has been the recent Honda campaign which has won plaudits across the globe, culminating in the recent Cannes Grand Prix win for it's 'Grrr' commercial.
- Tony puts much of his creativity down to his father who is an inventor in the 'Heath Robinson' mould.
- He also thinks that he has been fortunate to work under and alongside some amazing creative directors.
- He is most proud of bringing a group of people together at Wiedens who care, do good work and enjoy each others company.