Bob Scarpelli is a valiant subscriber to Bill Bernbach's mantra that "word of mouth is the best medium of all." In his 28-year career at DDB Chicago, he has created some of the most iconic, talked-about and awarded advertising in the world. He is such a passionate believer in "Talk Value®" that he trademarked the term and made it part of the fabric of the Agency. Creating campaigns that transcend advertising to become part of popular culture is at the heart of Bob's vision for his clients and for DDB. Bob also created the Agency's Battle Cry and promise to clients: BetterIdeasBetterResults®.

He joined Needham Harper, Chicago as a copywriter in 1977 and was elevated to Creative Director in 1980. In 1994, he was named Chief Creative Officer for DDB Chicago, and a year later was named Vice Chairman. In 1998, Bob was elected to the DDB Worldwide Board of Directors. In 2000, he was named U.S. Chief Creative Officer and in 2001 he was elevated to the post of Chairman at DDB Chicago. He took on the role of Worldwide Chief Creative Officer in 2005.

Under his leadership, DDB Chicago has won every advertising award including the Clios, One Show, ANDYs, Chicago International Film Festival, Communication Arts, International Advertising Festival of New York, The International Advertising Festival at Cannes, London International Advertising Awards, EFFIEs, ADDYs and the Radio Mercury Awards, among others.

Commercials created by DDB Chicago for Anheuser-Busch have been voted #1 most popular spots on three of the last five Super Bowls, according to the USA Today, and last year, DDB Chicago had four of the top 10 spots, according to consumers. The Budweiser "Whassup" campaign, created by DDB Chicago, won the 2000 Grand Prix at the International Advertising Festival at Cannes, the Grand Clio and fifteen other Best of Show awards the last two years. DDB Chicago won the Grand Clio for radio the last three years, and DDB Chicago earned Clio's Agency of the Year Award in 2003 and 2004.

Bob was named a member of Adweek's 1995 National Creative All Star Team and has served as a jury member at the 1997 International Advertising Festival at Cannes and has judged several other creative award shows, including the London International Advertising Awards, the Belding Awards, the EFFIEs and the International ANDY Awards. He served as Chairman of the 2000 International ANDY Awards, the 2001 Radio Mercury Awards, the 2001 Irish International Advertising Festival at Kinsale and as the Chairman of the 2003 Clio Festival.

In addition to his advertising life, Bob serves on boards of the Chicago International Film Festival, The Virginia Commonwealth University AdCenter, The Chicago Creative Club, The Off the Street Club and the Partnership for a Drug-Free America.

Outside the office, this Chicago native devotes his creative energies to following Chicago's sports teams and trying to be a good Dad.