José is one of the founders of la comunidad in Miami and Buenos Aires. After two years of being opened, la comunidad has been ranked as the 13th most awarded agency in the world by the Gunn Report.

Before moving to Miami, José was Creative Director at Wieden+Kennedy, Portland, for almost five years, working mainly on the Nike account. He also developed campaigns for the European market out of the Amsterdam and London offices.

Previous to Wieden, José was a Creative Director and Copywriter at Ratto/BBDO, Buenos Aires. During that time, Ratto/BBDO was named "Agency of the Year" and won more international awards than any other agency in Argentina.

José has been jury of many award festivals and he is also member of the Board of Directors of The One Club.