In his 29-year career at DDB, Bob and his teams have created some of the most iconic, talked-about and awarded creative work in the world. He is such a passionate believer in "Talk Value®" that he trademarked the term and made it part of the fabric of the Agency. Inspiring ideas and creative business solutions that transcend advertising to become part of popular culture are at the heart of Bob's vision for his clients and for the Agency. Bob and everyone at DDB passionately believe that creativity is the most powerful force in business.

Bob started his DDB career in 1977 as a copywriter and moved up the creative ranks of the Chicago office to serve as Chairman and Chief Creative Officer. In 2000, he was elevated to DDB U.S. Chief Creative Officer and in 2005, he took on the role of Worldwide Chief Creative Officer. In 2006, he was elevated to the additional role of Chairman of DDB Worldwide and relocated to the Agency's global headquarters in New York.

Under his leadership, DDB has won every advertising award there is and then some. DDB has won more Lions and more Grand Prix awards at the International Advertising Festival at Cannes than any other Agency network. DDB is also a consistently strong performer at the Clios, One Show, ANDYs, the International Advertising Festival of New York, London International Advertising Awards, EFFIEs, ADDYs and the Radio Mercury Awards, among others.

In addition, DDB has been named the most awarded network in the world by Creativity and The Gunn Report, while its interactive unit, Tribal DDB, has been awarded multiple gold Lions at Cannes and was named Interactive Agency of the Year by Adweek.

Commercials created by DDB for Anheuser-Busch have been voted the #1 most popular spots on seven of the last eight Super Bowls, according to the USA Today Super Bowl Ad Meter, and last year, DDB Chicago had four of the top 10 spots, according to consumers. The Budweiser "Whassup" campaign won the 2000 Grand Prix at the International Advertising Festival at Cannes, the Grand Clio and fifteen other Best of Show awards. DDB Chicago won the Grand Clio for radio the last three years and the radio Grand Prix at Cannes the last two years for "Real Men of Genius."

Bob has served as Jury Chair of five prestigious international shows including the 2006 Malaysian Creative Circle Awards, the 2003 Clio Awards, the 2001 Radio Mercury Awards, the 2001 International Advertising Festival at Kinsale and the 2000 International ANDY Awards,. He has served as a juror of numerous other top creative award shows including the 1997 International Advertising Festival at Cannes, the London International Advertising Awards and the EFFIEs.

A passionate believer in DDB's tenets of Creativity and Humanity, Bob serves on the boards of The Virginia Commonwealth University AdCenter, The Chicago Creative Club, The Off the Street Club and the Partnership for a Drug-Free America. In 2004, Bob received the Silver Medal Award, the Chicago Advertising Federation's highest honor, for his contributions to the industry and the community. Outside the office, Bob devotes his creative energies to following his favorite sports teams and trying to be a good dad.