Wieden + Kennedy, Inc., Portland
Susan Hoffman has a tendency to shake things up a bit. That's probably because she finds the status quo boring. She started her career at Pihas/Schmidt/ Westerdahl (Portland, Oregon) and from there, moved to Chiat/ Day/Livingston (Seattle) while working on such accounts as Alaska Airlines and Holland America. Three years later she moved on to Wieden & Kennedy, where she has been for the last 25 years.
Susan is never satisfied unless the work feels fresh and interesting. She put that perspective into ads for: Nike, Microsoft, Cartoon Network, The Paramount Hotel, Miller High Life, Coca Cola, Heineken, Google and Target.
She opened both the Amsterdam and London offices and now resides in Portland, Oregon as Creative Director of Wieden & Kennedy’s WK12 experimental ad school.