Simon is an intrinsically, modest entrepreneur whose optimism and vision saw an opportunity in the DiTV market to fuse traditional and digital industries by founding Weapon7. A successful, solid and profitable business which he sold to DAS/Omnicom at the end 2006. Simon in the last two years has been Campaigns' 'Face to Watch', 'Online's Finest' NMA 'One to Watch' and appeared in the 'A List'. He has judged for the D&AD, Young Guns, B&T,IDI and IMA. He has been awarded with 7 D&AD campaigns 'in book', APG, BAFTA, Media Week, IMA, New Media Age and BIMA. He has also spoken throughout the world on the future of advertising.