Goodby is a thinker, writer, illustrator, printmaker, and director, which makes him pretty useful around here. He has championed a warmth and offbeat sense of humor that has always been a part of our work.

He grew up in Rhode Island and went to Harvard, where he wrote for The Harvard Lampoon. He has worked as a newspaper reporter in Boston, and has had his illustrations published in TIME, Mother Jones and Harvard Magazine.

After leaving J. Walter Thompson in 1979, he joined Ogilvy & Mather, where he met Rich Silverstein. There, the two won just about every advertising prize imaginable.

Adweek Magazine has called him America's best television copywriter; and he has been chosen three times, along with Silverstein, as Adweek's Creative Director of the Year. In 2004, along with Rich, he was inducted into The One Club Hall of Fame.

Goodby has also had much success directing commercials. After winning numerous awards over the years in this realm, including the Clio for humor, his spot for the California Milk Processors was selected by Advertising Age as their best commercial of 1995. Two commercials he directed were selected among the top 30 advertising films of the nineties by the One Club. And he has delivered the AICP address at the Museum of Modern Art in New York, where his work is in the permanent collection.

In his spare time, he also serves as a trustee of The Bentley School and Mathematical Sciences Research Institute in Berkeley California, and the Salvador Dali Museum in St. Petersburg, Florida.

He lives in Oakland, California, with his wife Jan, their three children, two dogs, two cats, a rabbit, two horses, and probably some other things they don't even know about.