Global Chief Creative Officer
Y&R, New York
Tony Granger is Global Chief Creative Officer of Y&R. He joined Y&R in May 2008 and hit the ground running.
Tony believes in the business of ideas. You would be hard pressed to find a stronger, more passionate advocate for the power of creativity to make brands irresistible.
Tony is deeply collaborative. His focus is on ideas that form and build relationships and content that impassions consumers. He has enough energy and enthusiasm to circle the earth several times.
Before coming to Y&R, Tony spent six years at Saatchi & Saatchi — first as Chief Creative Officer in London, then four as New York ’s creative director. There, he helped the agency restore its focus on creativity. It was transformational.
Great work for brands like JC Penney, Tide and Wendy’s delivered great results for clients and attracted a long string of new clients. Saatchi won more Lions than any other agency at Cannes, and was named Agency of the Year in 2007 at both Cannes and the Clios. Others also took notice, like the prestigious Gunn Report, which ranked Saatchi the #2 agency worldwide. It was an amazing run.
Tony is also credited with having led a similar creative renaissance at Bozell in New York, prior to his Saatchi days. To date, he’s won more than 56 Lions and upwards of 1,000 industry awards. And it all began in his native South Africa at TBWA/Hunt Lascaris.