Executive Chairman, Regional Creative Director
McCann Erickson, India
As Executive Chairman McCann Worldgroup India and the Regional Executive Creative Director Asia Pacific -Prasoon is recognized for bringing about a paradigm shift in the Advertising Industry.
Considered the torchbearer of the young breed and the contemporary face of Indian Advertising, he is also credited with creating a new code, a new language for advertising in India.
Apart from the linear western style he chose to exploit the inherent ‘chaos’ of the Indian way of life and created a distinct identity for Indian Advertising.
His work has gained credence, both with masses, and the international juries.
Turning fortunes of many big brands he is accredited with marrying ‘Creativity and Scale’ – hitherto considered mutually exclusive.
From the path breaking Coca- Cola campaign to 2007’s Happydent Palace chewing gum which was rated as the no1. commercial ever done in India, his work speaks for itself.
Under his leadership McCann Erickson India has transformed to a veritable creative powerhouse and has been acknowledged as one of the most respected and admired agencies in India. The success in India has set in motion the creative renaissance of McCann in Asia with its Malaysia, Singapore and other offices steady climb in the Asia Pacific region.
More than 400 Advertising Awards including Gold, Silver and Bronze Lions at Cannes, Ad Fest Asia, Media, honours at One Show, D&AD and Clio and a surfeit of national awards stand testimony to his achievements.
At the prestigious and the top of the line Media AOY Awards held in Hong Kong recently Prasoon was seeded as the No1. Creative Director in Asia Pacific. This is for the first time that a Creative Director from India has been rated on the top.
Additionally, he was named as the Creative Person of the Year for his path-breaking creative work on Happydent and immense contribution to the awards and accolades for McCann.
Prasoon has represented India and Asia on several International forums as a jury member and distinguished speaker ranging from Advertising Industry forums.
He was Cannes Jury President for 2008 and has been invited to speak at Kellogg’s school of Management as well as at Wharton.
Prasoon has also been designated as a YOUNG GLOBAL LEADER by the World Economic Forum. He joins leading public figures and intellectuals under the age of 40 who have been selected to collectively shape the world’s future.
In 2007 on the occasion of India’s 60 years of Independence, a leading national publication put Prasoon amongst the country’s Top 60 icons for his contribution in several fields that have shaped and impacted the public consciousness.
A few months ago, he was ranked amongst India’s Top 21 Young Leaders who could shape India’s destiny in the 21st century by Business Today.
Prasoon’s work as an advertising and creative professional has had deep impact on the social sector of the country. His campaigns for Pulse Polio, HIV. Anti Child Abuse and Women Empowerment as well as that for United Nations have been acclaimed for their sensitivity and effectiveness.
Prasoon’s creativity finds expression beyond Advertising as well:
As a prolific Poet he has had 3 published books of poetry and prose - first at the age of 17- and a fourth nearing completion.
An accomplished song and script writer, he has Music Albums and Indian Feature Films to his credit. He is critically as well as popularly acclaimed in this field with iconic films like Rang De Basanti and Taare Zameen Par amongst others..
Prasoon has gained acclaim in form of the coveted FilmFare and all major Indian Film Industry Awards as well as appreciation from literary veterans in this field.
This writer poet with a management background believes in breaking moulds and although his creativity finds expression in other playing fields, he considers Advertising his first love and a modern art form