Rémi is the founder of BETC Paris, France’s leading agency, and Global Creative Director of the Euro RSCG Worldwide network. Now 15 years old, BETC holds a unique place in the industry.

Named ‘most creative French advertising agency’ 11 times in 15 years, BETC has carved out a brand image that is original and resolutely modern for its many clients – Evian, Air France, Peugeot, Canal +, Petit Bateau, Lacoste. BETC regularly wins international prizes for its campaigns and is one of only 10 agencies in the world to be ranked in the Gunn Report for the last seven years in a row.

Rémi’s recent achievements include the Evian Rollerbabies campaign, which has spawned the most viewed online ad of all time (certified by the Guinness World Records – 45 million views and counting.

As Chairman of BETC, Rémi Babinet has consistently challenged the traditional limits of advertising, opening up his agency up to new creative fields. Since 2001, Rémi and the agency’s TV production department have produced the ‘PANIK’ parties in Paris, bringing together artists from the alternative rock and electronic music scenes, such as Justice, The Film, SebastiAn, Jay Jay Johanson, Archive, Peter Kruder, Neneh Cherry.

In 2003, Rémi Babinet inaugurated the Passage du Désir, a 800 m2 space on the agency ground floor dedicated to fashion, design, art, photography (showing, amongst others, Hussein Chalayan, Yohji Yamamoto, Viktor & Rolf, Christian Lacroix, the ‘Festival d’Automne de Paris’, Rineke Dijkstra, Ruri, Joana Vasconcelos, World Press/Paris Photo Month, Dyfashional). It is Rémi’s belief that advertising should be open to and engage with the world around it, thereby creating new ways with which to interact with society and consumers.

Rémi Babinet is Head Lecturer at the Institut des Sciences Politiques in Paris. From 2003 to 2007 he was President of the French Art Directors Club, association that represents advertising creatives and in 2008, he was Guest Editor of the Gunn Report, which ranks the best creative agencies around the world. In 2008 he was also member of the photography jury at the Hyères festival of fashion and photography and he conceived and wrote the book BETC Paris, global advertising agency, published and distributed worldwide by BIS Publisher. He is very much looking forward to being a member of the Andy’s Jury.