In 1988, after having completed his master degree in law and after a fast career in the movie and TV industry (Name of the Rose, Last Exit to Brooklyn, Terminus and other productions), Stephan Beringer joined the DDB Advertising group as producer and copywriter. In the following period he evolved to become one of the key creatives in the group, ideating brand campaigns for clients s.a. McDonald’s, Reebok or Grundig.

In 1990 he left the agency to change sides and join Philip Morris as manager of the brand diversification business for the brand Marlboro. Between 1990 and 1994 he not only created a record label (top 5 in dance charts 1992-94) and a video distribution business (no 2 in the market) but also designed the young adults engagement strategy for Marlboro that should last for the whole decade.

In 1994 Stephan Beringer returned to the DDB group as head of business development and founded in 1995 the first truly integrated unit in the market that was able to serve clients across all their needs in traditional advertising, DM, collaterals and digital. By 1999 this new generation agency headed by him as CEO, was servicing the 360 degree needs of clients s.a. Compaq EMEA, Oracle EMEA, McDonald’s or CompuServe.

In 1999/2000 the unit, by now operating in Germany, Austria and Switzerland, was merged into the newly created global digital network Tribal DDB, making Stephan Beringer become one of the founding members and giving him additional responsibilities as President or the EMEA region. In parallel to this new remit, he still remained in the traditional business as managing director and working on key clients s.a. Karstadt Retail, Sky TV, Burda Publishing, lastminute.com.

Under Stephans’ leadership as President EMEA and Global Chief Strategic officer, Tribal DDB grew from 6 offices to 23 in the EMEA region, won numerous awards including Cannes Agency of the Year and Cannes Grand Prix (Cyber and Film), became Interactive Agency of the Year (Adweek) and was named in 2008 Global Agency Network of the Year (AdAge), the first interactive agency ever to be given this recognition.

In September 2009 Stephan Beringer joined the Publicis Groupe as President International of Digitas, the worlds’ largest digital marketing agency. In addition to this responsibility, Stephan also took over the International responsibility for Razorfish, the worlds’ second largest digital marketing agency that had been acquired in the summer of 2009 by Publicis Groupe. In his role, Stephan now oversees all of the brands’ offices, drives the expansion of the network (geos and capabilities) and steers directly the strategic consultancy on key clients.