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2006 JUDGES
Susan Credle
Executive Vice President,
Executive Creative Director
BBDO, New York

Susan Credle

Susan Credle is an Executive Vice President, Executive Creative Director and member of the Board of Directors of BBDO New York.

Susan began her BBDO New York career in 1985 after graduating from the University of North Carolina at Chapel Hill. She was named junior copywriter in 1987 and copywriter in 1989. She was promoted to associate creative director and elected vice president in 1994 and senior vice president in 1996. In 1998, she was promoted to creative director, and to Executive Creative Director in 2005.

Since 1995, she has been a writer and creative director on M&M's. Under her direction, the ubiquitous M&M spokescandy advertising has become part of global pop culture and has won numerous awards. Over the years, Susan has created award-winning advertising for other Masterfoods' brands as well including Dove, Celebrations, Popables and M'Azing.

In 2000, Susan was part of the creative effort to land and put Cingular Wireless on the map. In just four months, Cingular became a famous brand. She has since continued to take a creative lead on the business. When Cingular acquired AT&T Wireless in 2004, she helped turn a challenger brand into a leadership brand with creative work for the New Cingular. Since AT&T acquired Cingular last year, Susan has not only continued to grow their wireless business, but has also been given full creative direction of the entire account. She has won nearly every industry award and has been an important creative contributor to other agency accounts including Armstrong, AIG, Bank of America, Venus, FedEx, Pepsi and Visa.

In recognition of her accomplishments, Susan was voted into the AAF Hall of Achievement in 2004.

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