Colleen DeCourcy is one of the most influential figures shaping the future of advertising and marketing in the digital age. She has worked at the forefront of the digital technology and entertainment fields for most of her career, with expertise ranging from digital postproduction and motion-graphics design to creative campaign development across digital platforms. Colleen champions innovative methods of personal development and implementation to provide experience touch points for online social networks, consumer-activated branded entertainment, and word-of-mouth marketing.

Before founding Socialistic, Colleen was Chief Digital Officer for TBWA Worldwide, where she was responsible for developing and implementing a global digital strategy throughout the TBWA network. Prior to her tenure at TBWA, she served as the Chief Experience Officer at JWT, where she developed integrated, multiplatform storytelling strategies for a variety of client campaigns.

Colleen was previously Vice President and Chief Creative Officer at Organic, where she led the agency’s Experience Design group, working closely with creative teams across the company. She was responsible for leading nontraditional creative for Organic client DaimlerChrysler, helping the marketer achieve award-winning status on campaigns for the Dodge Charger, including “Unleash Your Freak,” and the Jeep-branded entertainment project, “The Mudds,” the first commercial Google Map geocaching adventure.

In 2006, she sat on the Cannes Cyber Lions Jury and was named by Advertising Age and the Advertising Women of New York’s “25 Women to Watch”, honoring the most savvy, empowered, accomplished and innovative women in the world of advertising, marketing and media; DeCourcy was named a member. In 2007, Colleen served as a Cannes Titanium and Integrated Jury Member. In 2008, she was named the Cyber Lions Jury President at the 55th edition of this prestigious festival. She sits on the boards of the IAB and several startups.