Gerry is one of the most entertaining and effective writers in the advertising business today. His dead on wit and ability to find the underlying humor in any brief makes him one of the most tenacious and passionate advocates of break through work in the industry. He can take anything and create great work.

His recent work for MARS (Skittles, Starburst, Combos and Snickers) have garnered TBWA\Chiat\Day New York recognition by Creativity magazine in 2007 as the most awarded agency in the world and he was recognized as the world’s most awarded creative director.

Graf has always been a writer at heart writing comedy sketches in college but started his career as a stockbroker after earning a degree from the University of Notre Dame. Once he realized that the ad industry offered him the opportunity to use his writing skills, he pursued a junior internship program at Saatchi and Saatchi before landing his first job at Wells Rich Greene.

In 1994 he joined BBDO where his ability to create effective advertising began to flourish and he helped create Snickers “Not going anywhere for a while?” campaign.

Between jobs at BBDO, Graf joined Goodby, Silverstein and Partners in San Francisco. At GS&P his clients included Nike, Budweiser, and Isuzu. He also created the “It’s time for E*Trade” campaign.

Following GS&P, Graf returned to BBDO New York as executive creative director at BBDO. His accounts included FedEx, Guinness, Red Stripe beer, and Harp Lager. He has also created campaigns for Doritos and was part of the team that created the “New York Miracle” campaign for Mayor Giuliani following the 9/11 tragedy.