Bob has been a pioneer in the advertising and communications industry for three decades. He leads the vision for R/GA, forging a unique interdisciplinary approach to communications and speaking on developing new agency models for customer engagement. R/GA embodies Bob’s philosophy by emphasizing the importance of integrated strategies, creative excellence, and innovative technology.

Bob and his brother Richard founded R/Greenberg Associates (R/GA) in 1977 with the idea of creating a company that valued design, while focusing on developing leading-edge motion graphics and live-action film and video production. The computer-assisted filmmaking company focused on creating linear projects that told stories. The initial work was in the production of commercials, trailers, opening titles and promotions for feature films, such as Superman in 1978. R/GA is credited with inventing technology around computer-assisted filmmaking, which led to a technical Academy Award.

Based on his early successes, Bob utilized a similar model to transition the company into a completely integrated digital studio. He was the first to bring together the disparate areas of print, television commercials, and feature films into one company. Some of the groundbreaking visual effects for feature films include those created for Alien, Predator, Seven, and Zelig. R/GA's body of work spans 400 feature films and 4,000 television commercials.

In the mid 1990’s, Bob successfully transitioned the company into a third model, a multiplatform advertising agency specializing in database-driven information and multichannel e-businesses. R/GA served as the lead digital partner for world-class brands and embraces the importance of integrated strategies, creative excellence and innovative technology.

Now in its fourth model, R/GA has become one of the most successful full-service digital agencies, creating integrated marketing campaigns and experiences for the world’s most recognized brands. In 2006, R/GA was recognized by Adweek as the Interactive Agency of the Year and named on Advertising Age’s Agency Top 10 “A-List”. In 2007, R/GA’s work received the top honors at the industry’s most prestigious award shows, including a GRANDY at the International ANDY Awards, a Black Pencil at the D&AD and a Cyber Grand Prix, a Silver Cyber Lion and Titanium Lion at the Cannes Advertising Festival.

Bob has won almost every industry award for creativity including the Academy Award, Clios and Cannes Lions. Among his most notable awards are the Clio Lifetime Achievement Award in 2006, the Cooper-Hewitt National Design Award for Communications in 2003 that honors the best in American design and the Chrysler Award for Innovation in Design. He was the 2004 Cannes International Advertising Festival Cyber Jury President and was a member of the 2005 Titanium Jury.

He serves on the boards of numerous schools and organizations focused on the importance of design and the creative process. He is on the Board of Directors of the Art Directors Club and the Brooklyn Academy of Music, Dean’s Council Advisory Board of Tisch School of the Arts, ITP (Interactive Telecommunications Program), Parsons School, the Berlin School of Creative Leadership, and VCU Adcenter.