Its not often that creative prowess finds expression and accomplishment in more fields than one.

Writer, Poet, Advertising Professional, Songwriter with social conscience- Prasoon Joshi’s forays in these creative fields have found success and recognition. He exemplifies the rare breed of creativity which transcends the boundaries of vocation and carves its own niche in any direction it surges.

As Executive Chairman McCann Erickson India & Regional Executive Creative Director Asia Pacific Prasoon is recognized for bringing about a paradigm shift in the Advertising Industry. Considered the torchbearer of the young breed and the contemporary face of Indian Advertising, he has been instrumental in putting India and Asia on the World Advertising stage.

From the path breaking Coca- Cola campaign to Happydent Palace chewing gum, his work speaks for itself. With More than 400 Awards including Lions at Cannes and accolades at other International awards shows, he also has vast experience of having judged and chaired prestigious award shows like the One show, D& AD, Clio and Cannes.

In October 2009, he conferred the National Award by the President of India for his writing contribution towards significant social cause via the feature film medium.

Designated as a YOUNG GLOBAL LEADER by the World Economic Forum, Prasoon believes in utilizing his talent and intent for causes that strike a chord with the masses. His campaigns for Pulse Polio, Anti Smoking, Empowerment of Women, Protecting the girl child, UN Millennium Goals for eradicating poverty have impacted the country’s consciousness.

Prasoon’s Indian/ Bollywood Feature Films foray has met with critical and commercial success garnering acclaim in form of coveted FilmFare and all major Indian Film Industry Awards including a BAFTA nomination and shortlist at Oscars.

As a prolific Poet he has had 3 published books of poetry and prose - first at the age of 17- and a fourth nearing completion.

On the occasion of India’s 60 years of Independence, a leading national publication put Prasoon amongst the Country’s Top 60 icons of the Country for his contribution in several fields that have shaped and impacted the public consciousness

Prasoon is a consummate creative writer whose contribution in the Advertising and Literary world has been inspiring for individuals and society.