Bob Scarpelli is a valiant subscriber to Bill Bernbach’s mantra that “word of mouth is the best medium of all.” In his 30-year career at DDB, Bob has created some of the most iconic, talked-about and awarded creative work in the world. He is such a passionate believer in “Talk Value” that he trademarked the term and made it part of the fabric of the Agency. Inspiring ideas and creative business solutions that transcend advertising to become part of popular culture is at the heart of Bob’s vision for his clients and for DDB where creativity is championed as the most powerful force in business.

After starting his DDB career as a copywriter in 1977, Bob was elevated to Creative Director in 1980. In 1994, he was named Chief Creative Officer for DDB Chicago, and a year later was named Vice Chairman. In 1998, Bob was elected to the DDB Worldwide Board of Directors. In 2000, he was named U.S. Chief Creative Officer and in 2001 he was elevated to the post of Chairman at DDB Chicago. He took on the role of Worldwide Chief Creative Officer in 2005. In 2006, he was elevated to the additional role of Chairman of DDB Worldwide.

Under his leadership, DDB has won every advertising award there is and then some. DDB is a consistently strong performer at the Clios, One Show, ANDYs, Chicago International Film Festival, Communication Arts, International Advertising Festival of New York, The International Advertising Festival at Cannes, London International Advertising Awards, EFFIEs, ADDYs and the Radio Mercury Awards, among others. In addition, under Bob’s leadership DDB has been recognized as the top creative network by Advertising Age, Creativity and The Gunn Report while its interactive unit Tribal DDB has been awarded multiple gold Lions at Cannes and Interactive Agency of the Year by Advertising Week.

Commercials created by DDB for Anheuser-Busch have been voted #1 most popular spots on eight of the last nine Super Bowls, according to the USA Today Super Bowl Ad Meter, and this year, DDB Chicago had five of the top 10 spots, according to consumers. The Budweiser “Whassup” campaign won the 2000 Grand Prix at the International Advertising Festival at Cannes, the Grand Clio and fifteen other Best of Show awards. DDB Chicago won the Grand Clio for radio the last three years and the radio Grand Prix at Cannes this year for “Real Men of Genius.”

Bob will serve as the President of both the film and press juries at the 2007 International Advertising Festival at Cannes. He has served as Jury Chair of five other prestigious international shows including the 2006 Malaysian Creative Circle Awards, the 2003 Clio Awards, the 2001 Radio Mercury Awards, the 2001 International Advertising Festival at Kinsale and the 2000 International ANDY Awards. He has served as a juror of numerous other top creative award shows including the 1997 International Advertising Festival in Cannes, the London International Advertising Awards and EFFIE.

Bob serves on boards of the Chicago International Film Festival, The Virginia Commonwealth University AdCenter, The Chicago Creative Club, The Off the Street Club and the Partnership for a Drug-Free America. Outside the office, Bob devotes his creative energies to following his favorite sports teams and trying to be a good Dad.