Each year, the ANDY Jury selects one piece of work that is deemed to be the absolute best in show, the single representative of all the work entered in the show that year. This is the GRANDY. The GRANDY Award and the $50,000 prize is awarded to the most brilliant work of the year.

"Believe" for Xbox

Title: "Believe"
Agency: McCann Erickson
City: San Francisco
Agency: T.A.G., San Francisco
Advertiser: Microsoft
Brand Name: Xbox
Country of Production: United States
Type: Case Study
Length: 60 seconds

Creative Directors: Scott Duchon, Geoff Edwards, John Patroulis
Art Directors: Nate Able, Tim Stier, Ben Wolan, Nathalie Turton, Erin Wendel, Sean Davison
Writers: Mat Bunnell, Rick Herrera, Danielle Emery, Lauren McCrindle
Account Manager: Chris McDonald
Agency Producers: Hannah Murray, Vince Genovese
Producers: David Zander, Lisa Rich, Marcia Deliberto, Gary Rose
Directors: Rupert Sanders, Simon McQuoid
Editors: Andrea McArthur, Matt Murphy, Dick Gordon, Connor McDonald
Special Effects: Method, RIOT
Production Companies: MJZ, Go Film, T.A.G.
Music: Stimmung
Recording Studio: Lime Studios
Cinematographers: Chris Soos, Antonio Calvache
Strategy Director: Mike Harris
Interactive Creative Directors: Rei Inamoto, John Jakubowski
Interactive Associate Creative Director: Thiago Xanato Tripodi
Interactive Creative Lead: Hou Jomehri
Interactive Art Director: Kevin Hsieh
Interactive Copywriters: Joel Kaplan, Keith Hoster
Interactive Producers: Nancy Cardillo, Larry Ewing
Editorial: Rock Paper Scissors, Spot Welders NYC, Filmcore SF
Line Producers: Laurie Boccaccio, Jon Davison
Miniature Landscape: New Deal Studios
Figurines: Stan Winston Studios
Line Producers: Laurie Boccaccio, Jon Davison
Photo Exhibit Creative Directors: Cameron Mitchell, Elliot Harris