Each year, the ANDY Jury selects one piece of work that is deemed to be the absolute best in show, the single representative of all the work entered in the show that year. This is the GRANDY. The GRANDY Award and the $50,000 prize is awarded to the most brilliant work of the year.
“Response Campaign” for Old Spice
Title: Response Campaign
Winning Company: Wieden+Kennedy
City: Portland
Client: Old Spice
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Global Interactive Creative Director: Iain Tait
Creative Directors: Jason Bagley, Eric Baldwin
Art Directors: Craig Allen, Eric Kallman, Eric Baldwin, Jason Bagley
Copywriters: Eric Kallman, Craig Allen, Jason Bagley, Eric Baldwin
Director of Interactive Production: Cheryl Nordin
Interactive Producer: Ann-Marie Harbour
Executive Producer: Emily Fincher
Line Producer: Bernadette Spear
Directors: Eric Kallman, Craig Allen, Jason Bagley, Eric Baldwin
Digital Strategy/ Community Manager: Dean McBeth
Digital Strategy: Josh Millrod
Developer: Trent Johnson, John Cohoon
Interactive Studio Artist: Matthew Carroll
Account Team: Diana Gonzalez
Strategic Planning: Britton Taylor
Production Company: Don't Act Big
Editorial Company: Kamp Grizzly
Clients: Shanan Sabin, James Moorhead