TELEVISION - Part 1
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Dawg
agency - Arnold Communications, Boston
client - Volkswagen of America
chief creative director - Ron Lawner
creative directors - Lance Jensen, Alan Pafenbach
art directors - Don Shelford
writer - David Weist
agency producer - Paul Shannon
production company - Satellite Productions
producer - Jay Shapiro
director - Johan Camitz
editor - Adam Pertofsky, Rock Paper Scissors
recording studios - Tom Clack, Clack Studios; Mike Secher, Soundtrack (final mix)
cinematographer - Adam Kimmel
Dawg
Scene: You see a fan sitting on top of a table. A dog walks in the room, sits down in front of a chair and stares up at the fan. The dog jumps up on the chair and puts one paw on the table. It then cuts to a close
up of the dog in front of the fan. He is panting while the wind blows on his face.
VO: Get Ready. The new Volkswagens are coming.
Super: Drivers Wanted Logo
Dream/Flower/UFO
agency - Arnold Communications, Boston
client - Volkswagen of America
chief creative director - Ron Lawner
creative directors - Lance Jensen, Alan Pafenbach
art director - Alan Pafenbach
writers - Lance Jensen, Dana Satterwhite, Stuart D'Rozario
agency producer - Bill Goodell
production company - Manifesto
producer - Doochy Moult
director - Nick Lewin
editor - Barney Miller, Ohio Edit
musical composer/arranger - "Little Puffy Clouds" The Orb; "Parsec" Stereo Lab; "Absurd" Fluke
recording studio - Howard Schwartz
cinematographer - Salvatore Totino
special effects - Manhattan Transfer
visual efx supervisor - Bill Denahy
lead digital artist - Kieran Walsh
telecine - Stefan Sonnengeld, Company 3
Dream
Super: What color do you dream in?
Car: Mutli-color beattles
Super: Drivers Wanted (Logo)
Flower
Super: Less Flower
Car: Yellow and Black beattle
Super: More Power
Super: Drivers Wanted (Logo)
UFO
Super: Reverse Engingeered from UFO's
Car: Silver beattle
Super: Drivers Wanted (Logo)
Cannon
Band
Forehead
* Cannon also won an Andy Award as a single entry.
agency - Cliff Freeman and Partners, New York
client - Outpost.com
creative director - Eric Silver
art director - Roger Camp
writer - Eric Silver
agency producer - Nick Felder
production company - Hungry Man
director - John O'Hagan
editor - Gavin Cutler, MacKenzie Cutler
Cannon
Scene: We open on an older gentleman (Narrator) talking to camera. He sits on a leather chair in a makeshift living room (like masterpiece Theater).
Narr.: Hello. We want you to remember our name, Outpost.com. That's why we've decided to fire gerbils out of this cannon through the "O" in Outpost.
Scene: Camera reveals the "set" where we see an Outpost.com sign hanging from the ceiling. The "O" in Outpost looks like a target. A (fake) gerbil shoots
out of the cannon and flies through the air hitting the brick wall. We then see the gerbil scurrying on the ground.
Narr.: Cute little guy... Fire!
Narr.: And Again. This time a gerbil shoots out of the cannon and goes over the whole structure.
Scene: Cut to series of shots showing gerbils hitting the sign.
Narr.: So close.
Scene: A gerbil then goes through the "O". A siren goes off. Narrator shoots us a cocky look.
Scene: We cut to a screen that flashes: Send complaints to Outpost.com.
Logo: OUTPOST.COM. The place to buy computer stuff online.
Band
Scene: We open on an older gentleman (Narrator) talking to camera. He sits on a leather chair in a makeshift living room (like Masterpiece Theater).
Narr.: In an effort to get people to remember our name, Outpost.com, we contacted the local high school marching band and asked them to help us out.
Scene: Cut to footage of high school kids marching... They are dressed up in their band outfits and playing their instruments... They spell out "Outpost.com"
(Like you see in football games.)
Narr.: And to help make this memorable, next we decided to release a pack of ravenous wolves.
Scene: Cut back to footage of marching band playing their instruments in their assigned positions. Then we see a pack of wolves leave their cage and enter the
field. The band members immediately drop their instruments and run off screaming as the wolves attack.
Narr.: (proud) That's good stuff.
Scene: We cut to a screen that flashes: Send complaints to Outpost.com.
Logo: OUTPOST.COM. The place to buy computer stuff online.
Forehead
Scene: We open on an older gentleman (Narrator) talking to camera. He sits on a leather chair in a makeshift living room (like Masterpiece Theater).
Narr.: We want people to remember our name, Outpost.com. That's why we went to day care centers all across this great country of ours and met with the youngsters.
Scene: We see footage of cute six-year old kids running around the day care center laughing etc.
Narr.: Then we permanently tattooed their foreheads with our name.
Scene: Cut to footage of tattoo artist and kids with huge OUTPOST.COM tattoos on their heads. The kids are now crying.
Scene.: Cut back to narrator.
Narr.: Excessive? Maybe. But we're on a mission.
Scene.: We cut to a screen that flashes: Send complaints to Outpost.com.
Logo: OUTPOST.COM. The place to buy computer stuff online.
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