winners 2000
TELEVISION - Part 1

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Khaki A Go Go/Khaki Soul/Khaki Country

agency - Gap/San Francisco
client - Gap, Inc.
creative director - Lisa Prisco
art director - Carl Byrd
agency producer - Leigh Donaldson

Khaki A Go Go

(music up)
(music fades)
Gap logo
SUPER: Khaki A Go Go

Khaki Soul

* Khaki Soul also won a Distinction Award as a single.

Lyrics: "Lovely Day" originally recorded by Bill Wither/sampled with "I Hear Music in the Streets," by Unlimited Touch.
Then I look at you
And the world's all right with me
Just one look at you
And I know it's gonna be
A lovely day
Lovely day
Lovely day
Lovely day
Lovely day
Lovely day
Lovely day
Lovely day
Lovely day
A lovely day
Lovely day...(fades)

Gap Logo
SUPER: Khaki Soul

Khaki Country

Lyrics: "Crazy Little Thing Called Love" Words and Music by Queen (Freddie Mercury) Covered By Dwight Yoakam.
This thing called love
I just can´t handle it
This thing called love
I must get 'round it
I ain't ready
Crazy little thing called love
Crazy little thing called love
Crazy little thing called love
Crazy little thing called love
Crazy little thing called love

Gap Logo
SUPER: Khaki Country


Lawyer/Anthem/Reporter

agency - Fallon McElligott/New York
client - Fox/Liberty Networks, LLC
creative directors - Jamie Barrett, Kevin Roddy
art director - Neil Powell
writers - Kevin Roddy, Bobby Pearce
agency producers - Beth Barrett, Jillian Perry
production company - @radical.media
producers - Gregg Carlesimo, Robert Fernandez, Jon Kamen, Frank Scherma
director - Frank Todaro
editor - Tom Sherma (Mad River)

Lawyer

Open on what appears to be one of those annoying accidental injury lawyer commercials. A stiff, slick attorney-type is leaning on the edge of an oak table in a bookcase full of legal journals and books. There are graphics appearing on the screen throughout the spot.
SUPER: INJURED?
SFX: CAR CRASH
Lawyer: Have you been cheese nachos? Well then sex, draft beer, mile high club, chicken wings. If hockey, jungle sex, three way...you could sex, cars, giant breasts. And with power tools, sex, sports, beef jerky, Miss November... that could mean golf, scotch, fried bologna sandwiches. So pick up that threesome and poker, sex, sweaty sex, now. Call 36-24-36...that´s 36-24-36.
SUPER: (PHONE NUMBER) 1-800-555-0174. Roddy, Pierce & Barret. The Injury Lawyers.
Lawyer: And remember, we don't football, sex, bowling, until you pizza.
TITLE: We Know What Guys Are Really Thinking
TITLE: The X Show Weeknights at 11:00p.m. of FX

Anthem

Guy walks up to microphone at baseball game and sings the national anthem, replacing all the words with guy words like "sex, beer, football," etc.
SFX: (MICROPHONE REVERB)
Guy (sings): Oooh, sex, sports, beer, breasts. Hot sex, football, Swedish twins. Monster trucks, sports, tight buttocksÉCenterfolds, sex, cars, nachos.
Cut to queue of ballplayers in background. Then cut to grandfather and grandson in crowd, looking very serious, with hats over their hearts.
Guy: Lap dance, sex, golf, fear of commitment. Ménage-à-Trois, beer, Miss November.
CUT BACK TO SINGER
Guy: Lingerie, tractor pull, phone sex.
TITLE: We Know What Guys Are Really Thinking
TITLE: The X Show Weeknights at 11:00p.m. of FX

Reporter

* Reporter also won a Distinction Award as a single entry.

Open on the set of a local news program. A male and female anchor are sitting at the news desk. The female anchor is throwing the segment out to a reporter at the scene of a story.
Female: For a live storm update, let's go to Bob Pearce on the scene. Bob?
As she does this, a large video square appears behind the anchors, who swivel around in their chairs to view it. We see a reporter (Bob Pearce) in the video box, wearing a rain slicker and a hood, standing outside holding a microphone in the middle of a hurricane. He has to speak loudly in order to be heard over the wind.
Bob: Thanks Leslie. As you can breasts, sex, football...muscle cars, power tools, Miss October, strippers, channel surfing, cold draft beer. The police are beef jerky. TV swimsuit models overnight. The male news anchor, in the studio, asks the reporter a question.
Male: Bob? Football, golf, sex, pizza?
The reporter responds.
Bob: Sex Bob.
Male: Sex Dan.
TITLE: We Know What Guys Are Really Thinking
VO: In other news, giant breasts, sex, wet t-shirt contest, ménage à trois...
TITLE: The X Show Weeknights at 11:00p.m. of FX


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