Synchronicity

agency - Arnold Communications/Boston
client - Volkswagen of America, Inc.
chief creative officer - Ron Lawner
creative directors - Lance Jensen, Alan Pafenbach
art director - Tim Vaccarino
writer - Shane Hutton
agency producer - Bill Goodell
production company - HSI Productions/deThame Films
producers - Fabyan Daw, Bill Sandwick
director - Gerard de Thame
editor - Andre Betz (Bug Editorial)
music - Pete Ducharme (Master Cylinder)
recording studio - Tom Jucarone (Sound Lounge)
cinematography - Steve Keith Roach
flame artist - Dave Waller

Synchronicity

* Also won an ANDY for Music.

Music: Techno song
Visual: Open on a Jetta Driving in a light drizzle. The young woman pushes in a cassette. A tecnho song with a lot of sounds moving through. It plays and the couple are having a good time. Then they notice their windshield wipers, the men's feet walking on the sidewalk, the newspaper the man is opening to read, the man's yo-yo he is playing with, the man's broom that is sweeping the street in front of his store, the hand signal to cross the street, the basketball a young man is bouncing, the boxes being unloading of a delivery truck are all moving in time with the music. As they stop at the corner there is a water splash from a passing truck.
Driver: That was interesting.
Visual: The car turns the corner.
VO: The All New Volkswagen Jetta.
VO: Sometimes everything just comes together.
Volkswagen Logo
VO: On the road of life there are passengers, and there are drivers.
SUPER: Drivers Wanted.

Crazy Guy

agency - Arnold Communications/Boston
client - Volkswagen of America, Inc.
chief creative officer - Ron Lawner
creative directors - Lance Jensen, Alan Pafenbach
art director - Tim Vaccarino
writer - Shane Hutton
agency producer - Paul Shannon
production company - Epoch Films
producer - Doug Halbert
director - Phil Morrison
editor - John Hopp
music - Dennis DeYoung & James
recording studio - Sound Lounge/Sountrack
cinematography - Peter Donahue

Crazy Guy

Open on a Golf parked in a very sparse parking lot. Inside the car you see a man in his late 20s. We see his arms flailing and gesturing at times. He looks a bit crazy in his actions. All we hear is the ambient sounds around this rural parking lot. We continue to see the driver seemingly having this enthusiastic, emotional conversation with himself. We see a second guy come into the frame and open the passenger door to get in. As soon as the door is opened we hear the music ("Mr. Robotto" by Dennis De Young & James Young of Styx) that the driver has been empathetically singing to. The passenger gets in and you see them pull away driving, still singing and gesturing to the song.
SUPER: eight-speaker cassette stereo system
VO: An 8 Speaker Stereo, Just one of over 40 features now standard on the New Golf.
SUPER: Drivers Wanted.

Family Tradition

agency - Goodby, Silverstein & Partners/San Francisco
client - Anheuser-Busch
creative directors - Jeffrey Goodby, Rich Silverstein
art director - Todd Grant
writer - Steve Dildarian
agency producers - Cindy Epps, Debbie King
production company - Innervision Studios
producers - John Ginnes, Leslie Kahan
director - Tom Routson
editor - Bob Spector (Bob'n Sheila's Edit World)
cinematography - Stephen Czapsky

Family Tradition

Open on Title Card: A Family Tradition
SFX: (Swamp sounds under)
Louie: Will someone cue the music?
Frank: Louie, what're you doing?
Dissolve to medium CU of Louie on his branch. Frank is in bknd.
Louie: (clears his throat) My family has been in this swamp...
Cut to wide shot of Louie & Frank on the branch. Louie gestures dramatically.
Frank: (trying to interrupt)Louie...
Louie: ...for over five thousand years.
Cut to CU of Frank.
Frank: Louie, I'm beggin' ya...
Cut to CU of Louie.
Louie: During prohibition, when the swamp ran dry, my family pulled together...
Dissolve to pan up on sepia-tone picture of dried up swamp bed.
Dissolve to pan up sepia-tone picture of an impressive lizard.
Cut to CU of Louie.
Louie: ...my great grandfather, the worm master...
Frank: Louie, that's enough.
Dissolve to a pan on picture of another impressive lizard.
Louie: ...and my grandfather, the fly master...
Frank: That's enough, Louie.
Dissolve to medium CU of Louie with Frank in bknd.
Louie: ...gathered up the flies and worms to be saved...and handed down that brilliant tradition to me, Louie.
Dissolve to CU of Louie.
Cut to rear shot of Louie and Frank with Budweiser shack in bknd.
Frank: Ah Louie, you're beggin' for a pink slip.
SUPER: www.budweiser.com

When I Grow Up

agency - Mullen/Wenham, MA
client - Monster.com
creative director - Edward Boches
art director - Monica Taylor
writer - Dylan Lee
agency producer - Sarah Monaco
production company - Hungry Man
director - Bryan Buckley
editor - Andre Betz
music - Elias & Associates

When I Grow Up

Boy 1: When I grow up, I want to file all day.
Boy 2: I want to claw my way up to middle management.
Girl 1: Be replaced on a whim.
Girl 2: I want to have a brown nose.
Boy 3: I want to be a yes-man...
Girl 3: ...yes-woman.
Girl 4: (VOICE OVER)Yes, sir. Coming, sir.
Boy 4: Anything for a raise, sir.
Girl 5: When I grow up...
Boy 5: When I grow up...
Boy 6: I want to be underappreciated.
Girl 6: Be paid less for doing the same job.
Boy 7: I want to be forced into early retirement.
SUPERS: What did you want to be? [LOGO] monster.com There's a better job out there.

Hackeysack

agency - Wieden & Kennedy/Portland
client - Nike Golf
creative directors - Chuck McBride, Hal Curtis
art directors - Hal Curtis, Bill Karow
writers - Chuck McBride, Kash Sree
agency producer - Vic Palumbo
production company - Propoganda Films
director - Doug Lyman
editor - Peter Wiedensmith

Hackeysack

Get Tiger to juggle the ball off the face of his sand wedge hackeysack-style.
Get Tiger to hit the ball midair baseball-style.
Get Tiger to do it in four takes.
LOGO: NIKE GOLF

Timmy's Dream

agency - Lowe & Partners/New York
client - The Coca-Cola Company/Sprite
creative directors - Lee Garfinkel, Gary Goldsmith, Dean Hacohen, CJ Waldman
art director - Chris Brignola
writer - Jay Sharfstein
agency producer - Liz Hodge
production company - Hungry Man
producer - Kevin Byrne
director - Hank Perlman
editor - Gavin Cutler (MacKenzie Cutler)

Timmy's Dream

(edited)
CU of young boy (Timmy) opening the front door.
Door opening.
Cut to the Stinger (wrestler) in costume, standing in the open doorway.
Wow! The Stinger!
Timmy, I'm from the Dream-Come-True Fantasy Foundation. Are you ready to wrestle?
You bet!
Cut to living room. Timmy comes running in. The Stinger follows him. Timmy's dad is seated on the sofa, reading. Timmy's mom is carrying a bowl.
Mom, Dad...
...it's really him.
Cut to quick shots of Timmy's mom and dad moving the furniture to the side of the living room. Timmy and The Stinger are moving around in a circle. Cut to LWS of The Stinger preparing to wrestle Timmy.
Hold on, hold on.
Cut to Timmy reaching for a can of Sprite. He takes a drink and puts the can down..
Now I'm ready.
Stinger hits Timmy squarely in the face. Timmy yells.
Cut to ECU of Timmy's mom and dad recording the action with a camcorder. The Stinger knocks Timmy's head on the stair rail. Timmy screams. The Stinger slides Timmy's head along the fireplace, everything in Timmy's path is knocked off. Timmy continues yelling.
Cut to CU of Timmy's mom and dad.
It looks so real!
Glass breaking and falling.
Don't count on Sprite to do anything but quench your thirst.
SUPER: Image is nothing. Thirst is everything. Obey your thirst.
Spinning bottle.

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