ER - Monkey - Basketball

agency - Goodby, Silverstein, & Partners/San Francisco
client - E*Trade
creative director - Rich Silverstein
associate creative director/art director - David Gray
associate creative director/writer - Gerry Graf
agency producer - Tod Puckett
production company - Hungry Man
producer - Caroline Matchett
director - Bryan Buckley
editing co. - Mackenzie Cutler
music - Elias Associates, Asche & Spencer
sound effects - Mackenzie Cutler
editors - Michael Douglas, Ian Mackenzie

Emergency Room

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Open on some paramedics wheeling a man into an emergency room on a stretcher. His wife is nervously following right behind. It's shot with a frenetic pace.
Cut to a hospital hallway as a doctor runs over and greets the paramedics.
PARAMEDICS: Severe abdominal pain.
Cut to another hospital room, as the patient is now under a sheet, as the doctor looks into his eyes.
DOCTOR: Is he on any medication?
Cut to tight shot of wife.
WIFE: None
Cut to medium shot.
NURSE: Doctor, I think you should see this.
Cut to tighter shot of doctor, nurse, and patient.
DOCTOR: Oh my.
WIFE: Why. What is it?
DOCTOR: He's got money coming out the wazoo.
Cut back to wide shot, as the chief of the medical staff approaches.
CHIEF OF STAFF: What do we have?
DOCTOR: Money out the wazoo.
Cut back to tight shot of chief of staff examining patient.
CHIEF OF STAFF: Move this man to a private room.
Cut to nurses pushing patient on a rolling stretcher out a hospital elevator and around the corridor.
HEAD NURSE: Out of the way! This man's got money coming out the wazoo.
Cut to very nice medical room. It's the nicest room in the hospital. The chief of staff is operating in our hero patient. The wife and an administrator sit in the foreground.
ADMINISTRATOR: Does your husband have any insurance?
CHIEF OF STAFF: Insurance? This man's got money coming out the wazoo!
ADMINISTRATOR (IMPRESSED): Oh!
SUPER: You should be so lucky.
SUPER: E*Trade logo
VO: It's time for E*Trade. The number one place to invest online.

Monkey

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Open on two guys sitting in a house garage, as a monkey approaches, wearing an E*Trade T-shirt.
SFX: Normal street ambiance.
Cut to a tighter shot of the three of them. The monkey turns on a boom box.
SFX: Music on the boom box: La Coo-ka-ra-cha-cha-cha!
As the boom box plays, the two guys start clapping along, and the monkey starts tapping his toe and waving his arms to the music.
SFX: Hand Claps
Cut to tight shot of the monkey.
Cut back to medium shot of everyone.
Finally, as the music stops, the monkey waves his arms, and everyone stops clapping.
SFX: Boom box music suddenly out.
SUPER: Well, we just wasted 2 million bucks.
SFX: Continue sporadic claps throughout title card.
SUPER: What are you doing with your money?
Cut back to medium shot of everyone just smiling.
SUPER: E*Trade Logo
VO: It's time for E*Trade. The number one place to invest online.

Basketball

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Open on a high school basketball game. Tight shot of hero dribbling ball up the court. Dissolve cut to kid shooting a lay-up basket.
SFX: Crowd cheering enthusiastically throughout.
SPORTS AGENT: This kid is unbelievable.
Cut to tight shot of dad cheering his son on.
DAD: Come on, son!
Cut to tight shot of sports agent talking on cell phone.
SPORTS AGENT: I've been here all game, he hasn't missed a shot yet.
Cut to hero stealing the ball from another player.
DAD: That's it! Let's go, kid!
Cut to hero shooting an outside jump shot.
DAD: That a' boy! I taught him that!
Cut back to agent.
SPORTS AGENT: He's definitely a first round draft pick.
Cut back to proud dad talking to other spectators.
DAD: We've waited fifteen years for this!
Dissolve cut to fifteen years ago where dad is coaching his young son on the driveway hoop court. His son makes a basket.
DAD: Come on, you gotta' concentrate, Tod! You gotta' concentrate...Yeah!!!
Dissolve cut back to live action. Our hero son dribbles up the court and makes the game winning jump shot.
CROWD: 3..2..1..YEAH!!!!!
Dad hugs his son, as agent congratulates him.
DAD: We've worked so hard!
AGENT: Kid, you're going straight to the pros, we're talking 7-figures!
Cut to dad.
DAD: Son, we're going to be rich.
Cut to tight shot of hero, as camera pushed in on face.
HERO: But Dad, I don't want to play basketball. I want to dance.
Cut to wide shot of hero and dad, as crowd and team is still rejoicing in the background. Lights come down.
SUPER: Always have a back-up plan.
Cut back to hero still dancing around his dad. Dad is still disappointed.
VO: It's time for E*Trade. The number one place to invest online.
This script has been edited for space.

Utah - San Antonio - L.A.

agency - Cliff Freeman & Partners/New York
client - Fox Sports
creative director - Eric Silver
art director - Reed Collins
writer - Eric Silver
agency producer - Kevin Diller
production company - Propaganda
director - Kuntz & Maguire
editor - Gavin Cutler
special effects - Quiet Man
editorial house - Mackenzie Cutler

Utah

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ALAN: Yo, you know who led the league in assists last year?
JEROME: It shoulda been you, Yo.
ALAN: No doubt, Boo. No doubt...Yo, I gotta show these suckas how to play dis game!
JEROME: Let 'em know...
CUT TO GAME FOOTAGE OF THE UTAH JAZZ...THE OTHER TEAM, HOWEVER, IS ALAN AND JEROME. IT IS TWO ON FIVE.
ALAN: None of these b-boys don't be realizin' that passing be an art, kid.
WE SEE ALAN KEEPING THE BALL AWAY FROM KARL MALONE AND PLAYING WITH HIS MIND.
ALAN: I got the flava that ya savor..Watch my Kobe Bryant "No-Look Confusion Maker."
CUT TO ALAN PASSING THE BALL OVER KARL MALONE'S HEAD TO JEROME.
JEROME: Hey, Utah. Here's a little something called STYLE.
CUT TO JEROME SHOOTING A THREE-POINTER OVER JOHN STOCKTON. (ALL NET.)
CUT TO ALAN AND JEROME TAUNTIN' THE UTAH JAZZ BENCH WITH A LITTLE DANCE.
SUPER: LIVE THE GAME.
SUPER: LAKERS VS. JAZZ
7PM Tonight
FOX SPORTS NET

San Antonio

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JEROME: Yo, who says you gotta be a big man to compete in the NBA?
ALAN: Not I, Shorty.
JEROME: That's right. Allen and Jerome..That's us!
CUT TO GAME FOOTAGE OF THE SAN ANTONIO SPURS...THE OTHER TEAM, HOWEVER, IS ALAN AND JEROME. IT IS TWO ON FIVE.
JEROME: We're gonna creep on in...
ALAN: Creepin' like a Creeper...
JEROME: And drop some Stephon Marbury inner-city funk. I love to see the face of the fool trying to D my slammin' moves to the hole.
CUT TO JEROME BURNING DAVID ROBINSON OFF THE DRIBBLE AND DRIVING TO THE HOLE AGAINST HIM AND TWO OTHER DEFENDERS. HE MAKES THE BASKET AND GETS THE FOUL.
JEROME: Yo, David. You may be bigger than me, but you need to get yourself some Coppertone Lotion.
ALAN: That's right, baby.
JEROME: ..'cause you just got burned.
CUT TO JEROME LAUGHING AT DAVID ROBINSON'S FACE.
ALAN: Rub that on.
JEROME: Rub, rub, rub, rub, rub...
SUPER: LIVE THE GAME.
SUPER: NETS VS. SPURS
7PM Tonight
FOX SPORTS NET

Los Angeles

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WE OPEN ON TWO WHITE GUYS TRYING TO BE BLACK GUYS. THEY ARE EATING IN A FAST-FOOD RESTAURANT AND TALKIN' LIKE THEY GOT GAME.
ALAN: Yo, I swear, J, if I hear the word "Shaq" one more time..
JEROME: Or, Shaq Attack.
ALAN: Yo, what did I just say?
JEROME: My bad.
CUT TO GAME FOOTAGE OF THE LOS ANGELES LAKERS...THE OTHER TEAM, HOWEVER, IS ALAN AND JEROME. IT IS TWO ON FIVE.
ALAN: I would really show up my mad dribbling skills on this much-over-hyped team.
CUT TO ALAN JUKING SEVERAL LAKERS WITH HIS DRIBBLING SKILLS.
JEROME: Yo. They okay.
ALAN: Yeah, they okay. But they ain't got the Allen Iverson grace. You know if I was playin' them, I would be punishin' them.
CUT TO ALLEN DRIVING TO THE BASKET AND SCORING OVER SHAQUILLE O'NEAL.
ALAN: Punishin' them for thinking they could stop this. YOU CAN NOT STOP THIS!!!
CUT TO ALLEN DOING HIS VERY OWN CELEBRATION DANCE.
ALAN: I'm fresh like a can of Picante. And I'm deeper than Dante in the circles of hellÉ
SUPER: LIVE THE GAME.
SUPER: SIXERS VS. LAKERS
7PM Tonight
FOX SPORTS NET

India - China - Turkey

agency - Cliff Freeman & Partners/New York
client - Fox Sports
creative director - Eric Silver
art directors - Rossana Bardales, Taras Wayner
writer - Dan Morales
agency producers - Clair Grupp, Catherine Abate
production company - Partizan, Cape Direct
director - Traktor
editor - Gavin Cutler
special effects - Quiet Man
editorial house - Mackenzie Cutler

India

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We open on a host of his own sports news show in Bombay (a la the Jim Rome show). Seated next to him is a large man. The two engage in (Hindi) dialogue and then we cut to footage.
We see two blindfolded Indian men chasing each other with clubs.
The entire commercial is in Hindi. Where appropriate, we would see graphics like we would like to see on TV sporting events.
We hear an Indian commentator doing the play-by-play.
We see a large crowd of people cheering wildly.
Cut to the two blindfolded (Indians) swinging wildly at each other . . . but missing. Then all of a sudden, one of the men loses his bearings and starts pounding gentlemen in the crowd.
SUPER: - Sports news from the only region you care about.
SUPER: - Yours.
SUPER:
11pm Regional Sports Report
Fox Sports Net

China

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We open on a Chinese sport news announcer in the studio introducing a segment. Then we cut to footage.
The entire commercial is in Chinese. Where appropriate, we would see graphics like we would like to see on TV sporting events.
We see two Chinese lumberjacks axing a large tree with Chinese spectators waiting in anticipation.
We then cut to a Chinese athlete chalking his taped hands, stretching his arms and getting into position.
We hear a Chinese commentator doing the play-by-play.
Cut back to two lumberjacks chopping down the tree.
We then see our athlete try to catch the giant 200-foot tree falling towards him.
SUPER: - Sports news from he only region you care about.
SUPER: - Yours.
SUPER:
11pm Regional Sports Report
Fox Sports Net

Turkey

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We open on a Turkish sports news commentator "Down on the Ground" who does a little set up.
The entire commercial is not in English, but in Turkish. Where appropriate, we could see graphics like we would like to see on TV sporting events.
We then cut to a skinny Turkish diver standing on a cliff wearing a speedo. His concentration looks intense.
We hear Turkish commentator doing the play-by-play. The diver jumps off the cliff and goes into a beautifully executed swan dive . . . into dirt. (There is no water anywhere.)
Cut to Turkish peasants politely clapping as the diver's scores come across the bottom of the screen: 6.5, 6.0, 7.5, 4.0, 5.5, 7.5, 7.0.
SUPER: - Sports news from the only region you care about.
SUPER: - Yours.
SUPER:
11pm regional Sports Report
Fox Sports Net

Bodybag

agency - The Alliance (Crispin Porter & Bogusky/Miami,
and Arnold Communications/Boston)
client - American Legacy Foundation
creative directors - Alex Bogusky, Pete Favat
art director - Alex Burnard
writer - Ari Merkin
agency producer - Keith Dezen
production company - Redtree Productions
producers - RJ Casey, Maria Sheehan
director - Christian Hoagland

Scene: - Open on a 18-wheeler truck pulling up in front of the tobacco company.
Super: - Outside a major tobacco company.
Teenagers: - Let's go, let's go. (they say this as they arrive and run toward the 18-wheeler)
Scene: - Teens pulling Body Bags out of the 18-wheeler and begin dragging them on to the sidewalk out side of tobacco company.
Teenagers: - Go, Go (you hear them saying this as they drag the body bags out of the truck and on to the sidewalk)
Scene: - Tobacco employees watch teens drag bags, then cuts to teen 1 with microphone.
Teen 1: - Hey, excuse me! Sorry to bother you but we've got a question. Do you know how many people tobacco kills everyday?
Scene: - Teen's still taking body bags out of 18-wheeler and bringing them on the sidewalk.
Teen 1: - Would you say twenty? Thirty? A hundred? Pause
Teen 1: - You know what we're gonna leave this here for you, so you can see what 12-hundred people actually look like.
Scene: - An aerial view in a helicopter looking down at the piles of body bags on the sidewalk outside of tobacco company.
Teen 1: - Keep all of them up guys.
Scene: - teens putting up signs in front of tobacco company.
Super logo: - truth / thetruth.com

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