winners 2001
TELEVISION - Part 2
1 * [2] * 3

New York Moments

agency - Goodby, Silverstein, & Partners/San Francisco
client - Hewlett-Packard
creative director - Steve Simpson
art director - Jennifer Ward
co-art director - Todd Grant
writer - Mike McKay
agency producer - Matthew Winks
agency assistant producer - Michael Damiani
production company - @radical.media
producer - Karen Rohrbacher
director - Antony Hoffman
editing co. - Spot Welders
editor - Haines Hall
music - Elias Associates, Kaleidosound, Jed Justeson
sound effects - Mackenzie Cutler

New York Moments




Click on each image to enlarge | Click here to watch the tv spot

Open on a woman on the street of Manhattan. She's wearing headphones and carrying a Jordana. She sees something in the extreme foreground.
SFX: - Traffic, busy city ambiance.
Cut to a close up of the Jornada screen as the woman selects "Liszt" from the playlist.
SFX: - Click.
MUSIC: - Hungarian Rhapsody by Franz Liszt starts slowly.
Cut to the woman's point of view. A little girl is hopping seemingly in time with the music.
Cut back to the woman as she begins to hop along with the little girl.
MUSIC: - The tempo picks up.
SFX: - Click.
MUSIC: - Hank Williams' Honky Tonkin'.
Cut to a cowboy standing in front of an upscale store, clearly feeling out of place in the big city.
SINGER: - When you are sad and lonely..
Cut back to the woman laughing at her selection as she starts to select the next tune.How do you
Cut to swish pan as the camera finds a British punk type character hanging out in a doorway.
Cut to a miniature Doberman standing atop a pile of newspapers at a newstand. The dog barks defensively at camera.
Cut to a series of quick cuts at the scene of an accident. A fireman tries to calm the angry drivers.
Cut to our woman at her front door watching the scene unfold. As she removes her headphones and enters the building, the music abruptly stops.
Cut to a close up of the woman placing the Jornada in its cradle alongside her desktop pc.
Cut to a closeup of the desktop monitor. A window on the screen reads: CD Creation process, as the status bar progresses.
Cut to the woman removing a cd from the cd drive.
Cut to a close up of the woman writing on the cd: Broadway &Grand Street. 6/5/00.
Cut to the woman placing the cd on a shelf full of other similar cd's.
SUPER: - Life has a soundtrack.
SUPER: - (FADES UP):Record it.
SUPER: - Digital music from hp.
SECOND SUPER: - hp logo/invent.
(This script has been edited for space.)


Getting Started

agency - Butler, Shine & Stern/Sausalito
client - Homewarehouse.com
creative directors - Mike Shine, John Butler
art director - Jerry Underwood
associate creative director/writer - Ryan Ebner
agency producer - Stephanie Bunting
production company - Shooting Gallery
producer - Mary Ann Marino
directors - Nick Spooner, Andrew C. French

Getting Started


Click on each image to enlarge | Click here to watch the tv spot

Open on a woman in her home. She's holding up the HomeWareHouse.com catalog.
WOMAN: - We just got this catalog for HomeWareHouse.com's Grand Opening Sale. It has a huge selection, really low prices, and we can buy it all online. Which is nice, because just getting started on home improvement projects is the hardest part of all. And this catalog really seems to help.
We see her roll the catalog up and turn to her husband who is asleep on the couch. She uses it to swat him across the head.
SFX: - SWAP!
WOMAN: - Wake your butt up!
Man wakes up, startled.
SUPER: - HomeWareHouse.com Tape Measure Logo.
SUPER: - HomeWareHouse.com More home improvement. For Less.
SFX: - Pounding hammer.


Prison

agency - Goodby, Silverstein & Parners/San Francisco
client - SBC Communications Pacific Bell
creative director/writer - Paul Venables
group creative director/art director - Greg Bell
agency producer - Khrisana Edwards
production company - Stiefel & Company
producer - Scott Craig
director - Noam Murro
editing company - Bob & Sheila's Edit World
music - Elias Associates
sound effects - Earwax
editor - Bob Spector

Prison




Click on each image to enlarge | Click here to watch the tv spot

Open on a correctional facility's workshop. Inside, we see a supervisor just standing there, staring off at the inmates working as he ponders something. We hear the sounds of the workshop throughout. We concentrate on the supervisor as we hear a voice over.
VO: - Warden Whitman isn't worried about his bills. Because he's just combined his phone and high-speed internet with Pacific Bell and now saves money. This allows the warden to worry about other things.
Warden steps up to an inmate working.
WARDEN: - You know.. I don't think we're going to allow you guys to make these letter openers anymore.
He grabs a huge, curved pirates sword and holds it up, considering it. The inmates stop working and groan.
INMATES: - Oh, man.
INMATE 1: - This is unbelievable.
SUPER: - Pacific Bell Simple Solutions.
VO: - Introducing Simple Solutions.
VO: - Combine stuff, save money.
SUPER: - Home phone + DSL. Save 44%
Cut back to prison work shop. Bruce holds up a huge pair of metal snipsÉ the kind you can cut wire fence with.
WARDEN: - I'm not so sure about these toe nail clippers, either.


Whassup True - Whassup Pizza Guy - Whassup Wasabi

agency - DDB/Chicago
client - Anheuser-Busch
creative director - Don Pogany
art directors - Chuck Taylor, Justin Reardon
writers - Vinny Warren, Charles Stone III
agency producer - Kent Kwiatt
production company - C & C Storm Films
director - Charles Stone III

Whassup True




Click on each image to enlarge | Click here to watch the tv spot

SFX: - Television in background with sports up and throughout.
GUY 1: - Hello.
GUY 2: - Yo, whassup.
GUY 1: - Nothin' B. Just watchin' the game, havin' a Bud. Whassup with you.
GUY 2: - Nothin'. Watchin' the game. Havin' a Bud.
GUY 1: - True. True.
GUY 3: - Whassuuup.
GUY 1: - Whassuuup.
GUY 2: - Yo, who's that?
GUY 1: - Yo, yo, pick up the phone.
GUY 3: - Hello.
GUY 2: - Whassupp.
GUY 3: - Whassupp.
GUY 1: - Aaaahhhhh.
GUY 3: - Yo, where's Dookie?
GUY 2: - Yo, Dookie.
GUY 4: - Yo.
GUY 3, GUY 4: - Whassuuupp.
GUY 2: - Aaaaahhhhh.
GUY 1: - Aaaaahhhhh.
GUY 3: - Hold on. Hello.
OUTSIDE GUY: - Whassuuup.
GUY 2, GUY 1, GUY 4, GUY 3, GUY 2: - Aaaaahhhhh.
GUY 1: - So, whassuuup B?
SUPER: - c2000, Anheuser-Busch, Inc., Budweiser Beer, St. Louis Mo.
GUY 2: - Watchin' the game. Havin' a Bud.
SUPER/SEAL: - Budweiser Millennium Script Logo/True
SUPER: - www.budweiser.com
This script has been edited for space.

Whassup Pizza Guy




Click on each image to enlarge | Click here to watch the tv spot

SFX: - Television in background with sports up and throughout.
INTERCOM GUY: - Hello.
D: - Whassuuuup.
INTERCOM GUY: - Whassuuuup.
COUCH GUY: - Yo, who's that?
INTERCOM GUY: - Yo, it's D.
COUCH GUY: - True.
INTERCOM GUY: - Hello.
T: - Whassuuuup.
INTERCOM GUY: - Whassuuuup.
COUCH GUYS: - Whassuuuup.
INTERCOM GUY: - Yo it's T.
COUCH GUY:True.
INTERCOM GUY: - Whassaaaaaaaaaaahhhhhhhhhhhhhhhhh.
SUPER: - c2000, Anheuser-Busch, Inc., Budwiser Beer, St. Louis Mo.
SUPER/SEAL: - Budweiser Millennium Script Logo/True
SUPER: - www.budweiser.com

Whassup Wasabi




Click on each image to enlarge | Click here to watch the tv spot

WAITER: - Here you are. Sushi and wasabi.
DOOKIE: - Wasabi?
WAITER: - Yea, wasabi.
DOOKIE: - Wasaaaabi.
SUSHI CHEFS: - Wasabi. Sabi.
WAITER: - Wasabi.
DOOKIE: - Wasabi.
SUSHI CHEFS: - Wasabi
SUSHI CHEF 1: - Wasabi.
SUSHI CHEFS: - Wasabi.
SUSHI CHEF 2: - Wasabi.
SUSHI CHEF 3: - Wasabi.
SUSHI CHEFS: - Wasabi.
SUSHI CHEF 3: - Aaaaaaahhhhh.
SUSHI CHEF 1: - Aaaaaaahhhhhh.
DOOKIE: - Aaaaaaahhhhhh.
SUSHI CHEF 2: - Aaaaaaahhhhhh.
SUSHI CHEF 1: - Aaaaaaahhhhhh.
WAITER: - Wasabi.
SUPER: - c2000, Anheuser-Busch, Inc., Budweiser Beer, St. Louis Mo.
SUPER/SEAL: - Budweiser Millenium Script Logo/True
SUPER: - www.budweiser.com

Part: 1 * [2] * 3