Photo Booth - Dishwasher - Light

agency - Fallon McElligott/Minneapolis
client - PBS
creative director - David Lubars
creative group head - Bruce Bildsten
art director - Chris Lange
writers - Michael Hart, Bruce Bildsten
agency producer - Damian Stevens
editors - Randy Kramer, Erik Carlson, The Assembly Line
production company - @radical.media
executive producers - Jon Kamen, Robert Fernandez
line producer - Tom O'Malley
director - Errol Morris
music - See the Book - very detailed
cinematography - Peter Donohue

Photo Booth

Click on each image to enlarge | Click here to watch the tv spot

VIDEO: Open on a virtually black screen with one small circle. The aperture opens to reveal the whole scene. It's a photo booth in a mall. A man is behind the curtain gesturing wildly for each shot. Cut to a close-up of one of the photo strips dropping down. We see his face is quite animated in each frame. Rapid cuts of him continuing to pose as the flash pops for each shot. Cut to a hand placing the needle down on an old RCA record.
SFX: The scratch of the needle at the beginning of record. And then the tenor Enrico Caruso's singing Di Quella Pira from Verdi's Il Trovatore under and throughout.
VIDEO: Cut to a hand cutting apart the photos from the strips. Dozens of photos lay underneath. Cut back to the record going around on the turntable. Cut to a hand flipping through a series of the photos. The man in the photo booth has created a flipbook of himself lip-synching Caruso, and we watch as it matches the recording we hear, complete with gestures. Cut to a wide shot of the man in his living room, smiling as he flips through the book and watches himself "perform." Cut back to the flipbook as the aria reaches its triumphant conclusion. The aperture closes.
SFX: Stay curious.
VIDEO: PBS

Dishwasher

Click on each image to enlarge | Click here to watch the tv spot

SFX: The hum of a dishwasher.
VIDEO: Open on a virtually black screen. A small circle of film widens to reveal the scene. A young boy is sitting on a chair in a kitchen waiting for the dishwasher to finish. As soon as the cycle ends, the boy goes up to it. He unlocks the door, opens it and pulls the bottom tray out. It's full of dishes, pots, and pans. He reaches in and pulls out something that's been placed in a large Ziploc bag. He opens the bag and pulls out a small camcorder. He rewinds it a bit, presses play, and watches what he's taped. Cut to video footage of the inner workings of the dishwasher. The aperture closes to a small circle.
SUPER: Stay Curious
LOGO: PBS

Light

Click on each image to enlarge | Click here to watch the tv spot

SFX: Ticking of an alarm clock.
VIDEO: Open on a virtually black screen. The outline of an alarm clock is seen within a small circle. The aperture opens to reveal a girl's bedroom at night.
SFX: Alarm clock ringing.
VIDEO: A young girl reaches over and turns off the alarm. It shows 2 o'clock in the morning. She switches on the light and pulls her cover off. She has slept in her clothes. Cut to her sneaking down the stairs and out the front door.
SFX: Music up, under and throughout.
VIDEO: Cut to her running across a big field in the moonlight. There's a barn in the distance. Cut to her picking up a portable spotlight as she creeps toward the barn window. She takes the light and slowly raises it, eventually breaking the plane of the window. Cut to inside the barn. The rising shaft of light hits a rooster. He looks up and then crows. Cut to the girl's face in the window smiling. The aperture closes to a tight circle on her eye.
SUPER: Stay Curious
LOGO: PBS

The Fire

agency - Aucland/Paris
client - CLM/BBDO
creative director - Anne De Maupeou
art directors - Fred Raillard, Farid Mokart
writers - Fred Raillard, Farid Mokart
agency producers - Pierre Marcus, Erinn Lotthe
production company - Quad
producer - Gillesviard
director - Remy Belvaux
editor - Wizz
music - Barrera Prod
cinematography - Patrick Duroux

The Fire

Click on each image to enlarge | Click here to watch the tv spot

The scene is set in the middle of a city, outside a burning building. We hear helicopter noises and general panic as the building is on fire. Crowds of people and firemen are looking up to the building. The firemen have a canvas to catch people. From one of the windows someone shouts "20 pounds". A fireman with a loud speaker shouts up "20 on my left". From another window a voice shouts "30", the fireman replies "30 on my right". "50" from another window. "70" from another. "90". A cry goes up "200 pounds". The fireman shouts "200 up there anyone else?" The crowd is watching the scene in suspense. "Going, going, gone!" An old woman climbs out of one of the windows and as she jumps out, we hear "210" from another window. The fireman rush with their canvas to below the window where 210 pounds was offered, and we hear the noise of the old woman landing with a thud on the ground. The Chief fireman shrugs.

Everything can be bought, it's just a question of price.

Aucland.com. Auctions on line.

Born Free

agency - WCRS/London
client - Landrover
creative directors - Andy Dibb, Steve Little
art director - Andy Dibb
writer - Steve Little
agency producer - James Lethem
production company - Stink Ltd., Blink Ltd.
producers - Daniel Bergmann, Leslie Cavendish
director - Ivan Zacharias

Born Free

Click on each image to enlarge | Click here to watch the tv spot

We open on a truck hacking its way across the Massai Mara game reserve in Kenya with a huge timber crate loaded on the back of it.

Cut to head ranger driving the truck. He speaks in Africaans but his words are subtitled at the bottom of the screen.

RANGER (SUBTITLES): "It's all wrong. The city is no place for them. Stood all day. Crammed up with no space to move around in. They should be out here in these wide-open spaces where they can run free the way they were meant to."x

The truck stops and a pair of giraffes peer curiously over at it.

Three game wardens shoulder their rifles, lower the truck's tailgate and open the front of the giant crate. They bang on the side of the crate. But whatever is inside seems reluctant to come out. The huge crate starts to vibrate as whatever is inside reacts badly to the rangers banging.

Then, finally realizing there's a whole new world out there, a Freelander shoots down the truck tailgate ramp and out onto the Savannah, where he's joined by a little friend...a 3 door Freelander.

The two meet bumper to bumper. Then the released Freelander takes a last look around at the rangers and the pair tear off over the Savannah, churning up the dust behind them.

Cut back to the rangers, they've stopped to watch the pair from a rocky escarpment overlooking the Savannah. Through a pair of binoculars we see the pair racing to catch up a herd of Freelanders in the distance.

Happy to see the Freelanders racing around enjoying themselves, the rangers pat each other on the back and climb back on board the truck. As the head ranger drives off he seems almost to wipe a tear from his eyes.

SUPER:Freelander. Made by Land Rover.

Milky Way

agency - Arnold Worldwide/Boston
client - Volkswagen of America
chief creative officer - Ron Lawner
group creative director - Alan Pafenbach
art director - Tim Vaccarino
writer - Shane Hutton
agency producer - Bill Goodell
production company - Bob Industries
executive producer/partner - Chuck Ryant, Bob Industries
producer - Karen Rohrbacher
directors - Jonathan Dayton, Valerie Faris
editors - Andre Betz, Bug Editorial
music - Nick Drake, Pink Moon
recording studio - Peter Holcomb, Sound Lounge
cinematography - Lance Acord
inferno artist - Julie Watkins, Manhattan Transfer

Milky Way

Click on each image to enlarge | Click here to watch the tv spot

A moonlit night. Four young people are in a Volkswagen Cabrio driving country roads. The top is down and they are inspired to quiet contemplation, as the song "Pink Moon" by Nick Drake plays in the background. They are totally enjoying the night, the music and the car.

They arrive at a party and observe the scene. Collectively, without words, they decide to keep driving and enjoy the night. The party just can't compete with the drive in the Cabrio.

Milky Way also won an ANDY for Direction.

Part: 1 * 2 * [3]