andy awards winners

THE 2002 GRANDY $50,000 WINNER

Each year, the ANDY jury selects one campaign that is deemed to be the absolute best of the best, the single representative of all the work entered in the show that year. This is the GRANDY. The fact that it could win in any show is one thing. The fact that it took first prize in the World's Toughest Show is a testament to its brilliance. And $50,000 ain't too shabby, either.

Quick

agency - Leo Burnett London
client - Heinz - Microwaveable Soup
executive creative directors - Nick Bell, Mark Tutssel
art director - Steve Jones
writer - Martin Loraine
agency producer - Graeme Light
production company - Blink Productions
producer - Johnnie Frankel
director - Dominick Murphy
music - Paul Watts / The Quarry

Open on a young man and woman lying in bed. The man rolls over onto his back with a sigh. Cut to close of girl - glaring at her boyfriend. Cut back to boyfriend raising his eyebrows at his girlfriend. Cut back to wide shot of couple in bed. The girlfriend sits up and looks back at her boyfriend. She puts on her dressing gown and walks out the room.
Cut to wideshot of studio flat. In the foreground we see the kitchen and a microwave. In the background we see the boyfriend lying in bed.
As she walks into the kitchen, the girl walks over to the microwave. As she reaches it, the digital display reads: 1:58, 1:59, and 2:00. The microwave stops and the girl opens the door to the microwave. She takes out a pot of Cream of Tomato. Wisps of steam rise from the rich, warm soup. She takes a mouthful.
Cut to packshot of Heinz Tomato Soup on the kitchen side accompanied by a spoon.
A super appears: HEINZ MICROWAVEABLE SOUPS.
Cut back to girlfriend eating soup. In the background we see her boyfriend is still sleeping.
SUPER: READY IN TWO MINUTES
We hear him snoring. She shakes her head in disbelief.


	interactive \| magazine \| out of home \| newspaper \| TV \| distinctive \| student \| grandy

	THE 2002 GRANDY $50,000 WINNER Each year, the ANDY jury selects one campaign that is deemed to be the absolute best of the best, the single representative of all the work entered in the show that year. This is the GRANDY. The fact that it could win in any show is one thing. The fact that it took first prize in the World's Toughest Show is a testament to its brilliance. And $50,000 ain't too shabby, either. Quick agency - Leo Burnett London client - Heinz - Microwaveable Soup executive creative directors - Nick Bell, Mark Tutssel art director - Steve Jones writer - Martin Loraine agency producer - Graeme Light production company - Blink Productions producer - Johnnie Frankel director - Dominick Murphy music - Paul Watts / The Quarry Open on a young man and woman lying in bed. The man rolls over onto his back with a sigh. Cut to close of girl - glaring at her boyfriend. Cut back to boyfriend raising his eyebrows at his girlfriend. Cut back to wide shot of couple in bed. The girlfriend sits up and looks back at her boyfriend. She puts on her dressing gown and walks out the room. Cut to wideshot of studio flat. In the foreground we see the kitchen and a microwave. In the background we see the boyfriend lying in bed. As she walks into the kitchen, the girl walks over to the microwave. As she reaches it, the digital display reads: 1:58, 1:59, and 2:00. The microwave stops and the girl opens the door to the microwave. She takes out a pot of Cream of Tomato. Wisps of steam rise from the rich, warm soup. She takes a mouthful. Cut to packshot of Heinz Tomato Soup on the kitchen side accompanied by a spoon. A super appears: HEINZ MICROWAVEABLE SOUPS. Cut back to girlfriend eating soup. In the background we see her boyfriend is still sleeping. SUPER: READY IN TWO MINUTES We hear him snoring. She shakes her head in disbelief.

	back to top \| close window