winners 2002
TELEVISION
Part: [1] * 2 * 3

Celica Dog

agency Saatchi & Saatchi
client Toyota Motor Sales, Inc.
creative directors Steve Rabosky, Neal Foard, Doug Van Andel
art director Verner Soler
writers Sherry Hawkins
agency producer Elaine Adachi
production company Independent
producers Lindsay Skutch, Susanne Preissler
director Chris Smith




Open on a lockoff of the Celica parked in a very quiet suburban neighborhood. There are no other cars in sight. After a few seconds, we see a barking dog running full bore toward the rear of the Celica. As he approaches he shows absolutely no sign of slowing down. Finally, he hits the car.
SFX: Dog hitting car.
The front of the Celica shakes slightly with the impact of the dog.
The dog who looks confused and slightly shaken. After a second he trots off. The camera stays on the Celica.
SUPER: The Celica Action Package. Looks fast.


Tourists

agency Hungry Man & BBDO
client Citizens Against Terrorism
creative director, art director & writer Gerry Graf
director of photography Joe DeSalvo
agency producer Kevin Byrne
production company Hungry Man
executive producer Steve Orent
director Bryan Buckley
editors Ian Mackenzie / Mackenzie Cutler




Announcer: What would you say to get tourists back to New York City?
Actor 1: Tourists in New York City? Who needs them?
Actor 2: You don't see people like this, like they're looking at a monster.
Actor3: The dance floors are actually breathable, I don't have anybody from Kansas or Wyoming knocking me down.
Actor 4: I can get any doughnut I want.
Actor 5: Yo, go home!
Actor 6: We're doing fine, you know, it is easier for me to park my truck, I can get into a restaurant. I don't care if people come to the city, SHUT UP! Yo, what are you looking at?


Freestyle

agency Wieden + Kennedy
client Nike
creative directors Jim Riswold, Hal Curtis
art directors Hal Curtis, Tim Hanrahan, Deborah Evans (HSI)
writer Jimmy Smith
agency producer Vic Palumbo
production company HSI
producers Kerstin Emhoff, Nina Huang
directors Paul Hunter, Frank Budgen
music post production Endless Noise
editor Adam Pertofsky (Rock Paper Scissors)
music Afrika Bambaataa, Jeff Elmassian (Endless Noise), Steven 'Boogie' Brown (Breakthru Productions)
cinematography Max Malkin
special effects Patrick Murphy (A52)
cinematography Savion Glover
sound mixer Robert Feist (Ravenswork)




Opens on two b-ball players(James Williams/Ed Smith) coming into frame.
One throws ball to the other.
Cuts to that b-ball player(Sean Jackson) throwing ball to another player.
That player (Lamar Odom) dribbles ball a few times and kicks it towards another player.
Cuts to that player (Ed Smith) grabbing ball and throwing it back.
Cuts to player (Darius Miles) dribbling ball.
Cuts to another player (Jason Williams) dribbling between his legs.
Cuts to player (Rasheed Wallace) looking into camera.
Cuts back to player (Darius Miles) dribbling between his legs.
Cuts to another player (Jason Williams) throwing ball up and swiping his hand under it.
Cut to another player (Vince Carter)
Cuts to another player (Faizon Fitzgerald) dribbling ball low.
Cuts to another player (EZ Rock) jumping around with spinning ball on his finger.
Cuts to overhead shot of player (EZ Rock) jumping around.
Cuts to player (Franklyn Harris) dribbling the ball with his knees.
Cuts to two players (Ed Smith/Shihan) going one on one.
Cuts to two players (Lamar Odom/Darius Miles) dancing around a b-ball.
Cuts to close up of player (Faizon Fitzgerald) dribbling.
Cuts to player (Jason Williams) dribbling ball and passing it behind his back.
Cuts to player (Jason Williams) moving ball across his body.
Cuts to player (John Pfeifer) dribbling behind his back & under/thru legs.
Cuts back to two players (Lamar Odom/Darius Miles) dancing around the b-ball.
Cuts to close up of player (Faizon Fitzgerald) b-ball dribbling.
Cuts to player (Jason Williams) dribbling two balls while seated on the floor.
Cuts to player (Sean Jackson) moving ball through shirt and behind his back.
Cuts to two players (Rasheed Wallace/Keith Gibbs) going one on one. Rasheed pushes Keith out of frame.
Cut to player (Vince Carter) dribbling towards camera.
Cuts to player (Jason Williams) dribbling b-ball.
Cuts to two players (Lamar Odom/Darius Miles) dribbling balls next to each other.
Cuts to close up of player (Jason Williams) dribbling b-ball directly towards camera.
Cut to overhead shot of player (Ed Smith) dribbling ball between legs.
Cuts to side view of player (Ed Smith)
Cut to shoe shot.
Cut to player (Jason Williams) moving ball around with his body.
Cut to player (Franklyn Harris) throwing ball toward camera.
Cuts to 5 players. 4 of which are dribbling (Jason/Sean/Franklyn/Shihan). One is spinning on his head in the center of the group. (EZ Rock)
Cuts to close up of player (EZ Rock) spinning on his head.
Cuts to player (Vince Carter) dribbling ball towards camera.
Cuts to player (Jason Williams) bouncing ball from hand to hand.
Cuts to side view of player (Lamar Odom) dribbling ball through legs while walking.
Cuts to three players (Sean/Franklyn/Jason) dribbling ball between legs. Player. in extreme FG (Franklyn) lets ball roll over his back.
Cuts to player (Jason Williams) running towards camera and throwing ball.
Cuts to player (Darius Miles) dunking b-ball.
Cuts to a ball bouncing and player running away.
Swoosh.


Tag, Shade Runner, Tailgating

agency Wieden + Kennedy
client Nike
creative director Hal Curtis, Dan Wieden, Jim Riswold
art directors Andy Fackrell, Monica Taylor
writers Mike Byrne, Kash Sree
agency producer Andrew Loevenguth
production company Gorgeous Pictures
producer Alicia Bernard
director Frank Budgen, Tom Carty
music post production Endless Noise
editors Russel Icke (The White House), Emily Dennis, Lucas Eskin (Mad River Post)
music "You are my Sunshine" by Elias / "Spooky" by Dusty Springfield

Tag




Cut to close up of back of guy walking on street
Cut to someone touching/'tagging' guys shoulder
Cut to guy turning around to seeing the person who 'tagged' him running off
Camera pans away from the guy
Cut to street w/ people
Cut to guy stopping on street and looking both ways
Cuts to women trying to get into car quickly
Cut to women locking her car door
Cut to guy slipping on street
Cut to people running down street
Cut to guy trying to run and tag someone
Cut to the guy trying to 'tag' a cop in his car. Car drives away
Cut to guy chasing after more people on street
Cut to tons of people running down street
Cut to guys stopping and looking down an empty street
Cut to guy walking out into street
Cut to see people hiding behind things on sidewalk
Cut to guy noticing the people hiding
Cut to him running towards them
Cut to people scattering and running
Cut to guy running one way and then the other
Cut to people running away
Cut to guy running down steps to subway
Cut to everyone on subway and door closing
Cut to guy sticking his hand in to tag someone. His hand gets caught in door
Cut to guy pulling his hand out of door
Cut to shoe shot
Cut to a guy waiting for the subway
Cut to people inside the train motioning for him to get away
Cut to guy looking up as the guy who is trying to tag, someone comes toward him
Cut to the guy waiting taking off running and guy chasing him
Title Card: tag
Title Card: Swoosh/Play nike.com/play

Shade Runner




Opens on overhead shot of city street
Camera zooms in on runner on street
Cut to close up of runner
Cut to runner moving to other side of sidewalk to stay in the shade
Cut to side view of runner. A biker and runner going by in opposite direction
Cut to see runner still running in the shade
Cut to runner running underneath a skybridge to stay in shade
Cut to close up of runner
Cut to runner running under awning
Cut to overhead shot of runner running on the street
Cut to runner turning corner
Cut to runner running in the shade
Cut to runner crossing street to run beside shade or truck passing by
Cut to close up of truck
Cut to see runner running beside truck
Cut to see truck continuing down street. Runner crosses street in the shade of a building
Cut to close up of runner
Cut to overhead shot of street
Cut to back side of runner running in tunnel
Cut to runner running down street w/ trees
Cut to shot of construction equipment swinging through the air
Cut to runner running in shade of the equipment swinging
Cut to a crane
Cut to runner running in the cranes shade
Cut to overhead shot of city. We see plane a shadow
Cut to overhead shot of runner on the street
Cut to close up of runner. She looks up to see plane
Cut to running speeding up to catch plane's shadow
Cut to see plane
Cut to runner crossing street
Cut to see airplane shadow and runner running in it
Cut to runner getting back on the sidewalk
Cut to runner running down dark alley
Cut to running slowing down and running around the lit parts on the street
Cut to runner stopping in the shade against wall
Title Card: shade running
Cut to see the sun reflect against a window
Cut to see part of the runners shoe in the sun
Cut to runner moving shoe so its completely shaded
Cut to runner leaning up against wall in the shade
Title Card: Swoosh/Play nike.com/play

Tailgating




Music throughout: Dusty Springfield's "Spooky"
Open on boy dribbling basketball following man in tie off bus on a busy city street corner.
Cut to boys intent face.
Cut to inside of a cafe. A young woman reading a menu looks up as man walks by window, boy still following.
Cuts to close-up of ball being dribbled between boy's red Nikes.
Head shot of man glancing around, looking mad.
Cut to boy dribbling walking behind man.
Wide shot of man walking as boy bounces ball, then rolls down sidewalk after it.
Boy grabs ball and spins just in time to avoid crashing into an elderly woman.
Cut to man walking quickly as boy dribbles behind him, following closely. Man stops suddenly, looking over his right shoulder. Boy stops right behind him, looking over his left shoulder, still dribbling.
Cut to man walking down an alley.
Cut to him throwing aside his briefcase - papers flying - hitching up his trousers to crouch and start playing one-on-one against boy.
Super: tailgating nike.com/play Play logo


Part: [1] * 2 * 3