andy awards winners

TELEVISION - Part 2
1 * [2] * 3

Time Out

agency Berlin Cameron & Partners
client Reebok International
creative director Jason Peterson
art director Matt Murphy
writer Michelle Novella Sassa
agency producer Jill Andresevic
production company Tony Kaye Films
director Tony Kaye
editor Michael Elliot, Mad River
music James Brown
typography Panoptic (moving titles)

Open on a women's professional basketball game as we catch the tail-end of a tremendous play. James Brown's "It's a Man's Man's World" plays over the action as Jennifer Azzi fights her way through the offense to sink a basket. A Time Out is called. Male cheerleaders take the court and bust into a sexy, Knicks City Dancers style routine. Nothing could be more natural. One of the players sneaks a glance from the huddle as two male cheerleaders psyche up the crowd. One of them shakes his pom-poms in the air, screaming-
SFX: Woo-hoo!
A super appears on screen-
SUPER: It's A Woman's World.
Up on logo and web address.
SUPER: Reebok
SUPER: womendefy.com

Ketchup Soup, Chicken Pox, Cat Milk

agency Bartle Bogle Hegarty
client Feeding Children Better
creative director Thomas Hayo
art directors Gianfranco Arena, Thomas Hayo
writers Peter Kain, Thomas Hayo, Tina Hall
agency producer Mary Cheney
production company Pytka
director Joe Pytka

Ketchup Soup

Open on a mother at a fast food restaurant. She's not buying any food but she's at the counter looking around in slight embarrassment. She then quickly scoops a whole bunch of little ketchup packets into her purse. The same scene repeats itself at two other restaurants. We cut to her at home emptying her bag of the ketchup packets onto her kitchen counter. We see her filling a cup with water.
Cut to her pouring water and squirting the ketchup packs into a big pot. She gives it a final stir, then takes the pot to the kitchen table where we see three little kids in front of their plates, waiting with a desperate look on their faces.
She begins to serve what we now realize is some kind of soup.
The mom tries to spoon some kind of soup into her little boy's mouth.
Mom: Open up a little bit.
Little boy: I don't want to eat it.
Mom: Come on-just one bite.
Little boy: I don't like it.
SUPER: 1 out of 5 children in the US lives with hunger.
SUPER: The sooner you believe it, the sooner we can end it.
SUPER: Call 1-800 FEED KIDS.

Chicken Pox

Open on a young boy, sitting on a bathroom counter. He has red dots on his face, which appear to be chicken pox. His older sister is standing in front of him. We see that she is dabbing a cloth into a container, and applying make-up to the boy's face, in an effort to conceal his illness.
Boy: Am I gonna to get in trouble?
Girl: No you're not gonna get in trouble.
Boy: Are you sure?
Girl: They're not even gonna know okay.
Boy: I thought I can't go to school if I'm sick.
Girl: Just go to school so you can get some lunch. Then you can come home afterwards.
SUPER: 1 out of 5 children in the US lives with hunger.
SUPER: The sooner you believe it, the sooner we can end it.
SUPER: Call 1-800 FEED KIDS.

Cat Milk

Open on a little girl walking down the sidewalk. Suddenly something catches her eye. Cut to across the street where a woman is pouring milk into a bowl for her cats. As the woman goes back into the house, cut to the little girl running across the street and up onto the porch. This action scares the cat away. The girl kneels next to the bowl, quickly looks around to make sure no one's watching and brings the bowl up to drink.
SUPER: 1 out of 5 children in the US lives with hunger.
SUPER: The sooner you believe it, the sooner we can end it.
SUPER: Call 1-800 FEED KIDS.

Twist

agency Bartle Bogle Hegarty
client Levi Strauss Europe, Middle East & Africa
creative director Russell Ramsey
art director Tony McTear
writer Mark Hunter
agency producer Andy Gulliman
production company Gorgeous Enterprises Ltd.
producer Paul Rothwell
director Frank Budgen

Open on busy Autogrille alongside a four-lane highway.
A car packed with teenagers pulls up to the front doors and the driver hops out. We notice he is wearing Levi's Engineering Jeans.
As the driver heads into the Autogrille we see one of the three backseat passengers stretch her legs. In doing so she pushes her bare foot over the shoulder and into the face of the person sitting in the front passenger seat. Slightly repulsed, he untwists the girl's foot and lobs it into the back of the car.
This begins a series twisting and untwisting of hands, feet, arms, legs and heads by everyone in the car. A feat made possible by their ÔTwisted' Jeans.
Inside the Autogrille the driver walks toward the men's room. As he does we see his Twisted Jeans in full view. As the driver is just about to turn the doorknob to the restroom a large gentleman with a newspaper under his arm beats him to it.
Deciding not to wait, the driver walks back to the car. As he does we see that the frenzy of twisting action is now taking place outside the car. Taking inspiration from this he twists off one of the female passenger's heads and replaces his head with hers.
With a girl's head now on his shoulders the driver turns back round and walks confidently into the ladies room.
End frame: Cut to a close-up of a tiny male figurine hanging from the car's rear-view mirror. The figurine is wearing miniature Levi's Engineered Jeans.
Like the teenagers we see his limbs twisting around.
Super: LEVI'S ENGINEERED JEANS. TWISTED TO FIT.

Quick

agency Leo Burnett London
client Heinz - Microwaveable Soup
executive creative directors Nick Bell, Mark Tutssel
art director Steve Jones
writer Martin Loraine
agency producer Graeme Light
production company Blink Productions
producer Johnnie Frankel
director Dominick Murphy
music Paul Watts / The Quarry

Open on a young man and woman lying in bed. The man rolls over onto his back with a sigh. Cut to close of girl - glaring at her boyfriend. Cut back to boyfriend raising his eyebrows at his girlfriend. Cut back to wide shot of couple in bed. The girlfriend sits up and looks back at her boyfriend. She puts on her dressing gown and walks out the room.
Cut to wideshot of studio flat. In the foreground we see the kitchen and a microwave. In the background we see the boyfriend lying in bed.
As she walks into the kitchen, the girl walks over to the microwave. As she reaches it, the digital display reads: 1:58, 1:59, and 2:00. The microwave stops and the girl opens the door to the microwave. She takes out a pot of Cream of Tomato. Wisps of steam rise from the rich, warm soup. She takes a mouthful.
Cut to packshot of Heinz Tomato Soup on the kitchen side accompanied by a spoon.
A super appears: HEINZ MICROWAVEABLE SOUPS.
Cut back to girlfriend eating soup. In the background we see her boyfriend is still sleeping.
SUPER: READY IN TWO MINUTES
We hear him snoring. She shakes her head in disbelief.

Part: 1 * [2] * 3


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	TELEVISION - Part 2 *1 [2] * 3 Time Out agency Berlin Cameron & Partners client Reebok International creative director Jason Peterson art director Matt Murphy writer Michelle Novella Sassa agency producer Jill Andresevic production company Tony Kaye Films director Tony Kaye editor Michael Elliot, Mad River music James Brown typography Panoptic (moving titles) Open on a women's professional basketball game as we catch the tail-end of a tremendous play. James Brown's "It's a Man's Man's World" plays over the action as Jennifer Azzi fights her way through the offense to sink a basket. A Time Out is called. Male cheerleaders take the court and bust into a sexy, Knicks City Dancers style routine. Nothing could be more natural. One of the players sneaks a glance from the huddle as two male cheerleaders psyche up the crowd. One of them shakes his pom-poms in the air, screaming- SFX: Woo-hoo! A super appears on screen- SUPER: It's A Woman's World. Up on logo and web address. SUPER: Reebok SUPER: womendefy.com Ketchup Soup, Chicken Pox, Cat Milk agency Bartle Bogle Hegarty client Feeding Children Better creative director Thomas Hayo art directors Gianfranco Arena, Thomas Hayo writers Peter Kain, Thomas Hayo, Tina Hall agency producer Mary Cheney production company Pytka director Joe Pytka Ketchup Soup Open on a mother at a fast food restaurant. She's not buying any food but she's at the counter looking around in slight embarrassment. She then quickly scoops a whole bunch of little ketchup packets into her purse. The same scene repeats itself at two other restaurants. We cut to her at home emptying her bag of the ketchup packets onto her kitchen counter. We see her filling a cup with water. Cut to her pouring water and squirting the ketchup packs into a big pot. She gives it a final stir, then takes the pot to the kitchen table where we see three little kids in front of their plates, waiting with a desperate look on their faces. She begins to serve what we now realize is some kind of soup. The mom tries to spoon some kind of soup into her little boy's mouth. Mom: Open up a little bit. Little boy: I don't want to eat it. Mom: Come on-just one bite. Little boy: I don't like it. SUPER: 1 out of 5 children in the US lives with hunger. SUPER: The sooner you believe it, the sooner we can end it. SUPER: Call 1-800 FEED KIDS. Chicken Pox Open on a young boy, sitting on a bathroom counter. He has red dots on his face, which appear to be chicken pox. His older sister is standing in front of him. We see that she is dabbing a cloth into a container, and applying make-up to the boy's face, in an effort to conceal his illness. Boy: Am I gonna to get in trouble? Girl: No you're not gonna get in trouble. Boy: Are you sure? Girl: They're not even gonna know okay. Boy: I thought I can't go to school if I'm sick. Girl: Just go to school so you can get some lunch. Then you can come home afterwards. SUPER: 1 out of 5 children in the US lives with hunger. SUPER: The sooner you believe it, the sooner we can end it. SUPER: Call 1-800 FEED KIDS. Cat Milk Open on a little girl walking down the sidewalk. Suddenly something catches her eye. Cut to across the street where a woman is pouring milk into a bowl for her cats. As the woman goes back into the house, cut to the little girl running across the street and up onto the porch. This action scares the cat away. The girl kneels next to the bowl, quickly looks around to make sure no one's watching and brings the bowl up to drink. SUPER: 1 out of 5 children in the US lives with hunger. SUPER: The sooner you believe it, the sooner we can end it. SUPER: Call 1-800 FEED KIDS. Twist agency Bartle Bogle Hegarty client Levi Strauss Europe, Middle East & Africa creative director Russell Ramsey art director Tony McTear writer Mark Hunter agency producer Andy Gulliman production company Gorgeous Enterprises Ltd. producer Paul Rothwell director Frank Budgen Open on busy Autogrille alongside a four-lane highway. A car packed with teenagers pulls up to the front doors and the driver hops out. We notice he is wearing Levi's Engineering Jeans. As the driver heads into the Autogrille we see one of the three backseat passengers stretch her legs. In doing so she pushes her bare foot over the shoulder and into the face of the person sitting in the front passenger seat. Slightly repulsed, he untwists the girl's foot and lobs it into the back of the car. This begins a series twisting and untwisting of hands, feet, arms, legs and heads by everyone in the car. A feat made possible by their ÔTwisted' Jeans. Inside the Autogrille the driver walks toward the men's room. As he does we see his Twisted Jeans in full view. As the driver is just about to turn the doorknob to the restroom a large gentleman with a newspaper under his arm beats him to it. Deciding not to wait, the driver walks back to the car. As he does we see that the frenzy of twisting action is now taking place outside the car. Taking inspiration from this he twists off one of the female passenger's heads and replaces his head with hers. With a girl's head now on his shoulders the driver turns back round and walks confidently into the ladies room. End frame: Cut to a close-up of a tiny male figurine hanging from the car's rear-view mirror. The figurine is wearing miniature Levi's Engineered Jeans. Like the teenagers we see his limbs twisting around. Super: LEVI'S ENGINEERED JEANS. TWISTED TO FIT. Quick agency Leo Burnett London client Heinz - Microwaveable Soup executive creative directors Nick Bell, Mark Tutssel art director Steve Jones writer Martin Loraine agency producer Graeme Light production company Blink Productions producer Johnnie Frankel director Dominick Murphy music Paul Watts / The Quarry Open on a young man and woman lying in bed. The man rolls over onto his back with a sigh. Cut to close of girl - glaring at her boyfriend. Cut back to boyfriend raising his eyebrows at his girlfriend. Cut back to wide shot of couple in bed. The girlfriend sits up and looks back at her boyfriend. She puts on her dressing gown and walks out the room. Cut to wideshot of studio flat. In the foreground we see the kitchen and a microwave. In the background we see the boyfriend lying in bed. As she walks into the kitchen, the girl walks over to the microwave. As she reaches it, the digital display reads: 1:58, 1:59, and 2:00. The microwave stops and the girl opens the door to the microwave. She takes out a pot of Cream of Tomato. Wisps of steam rise from the rich, warm soup. She takes a mouthful. Cut to packshot of Heinz Tomato Soup on the kitchen side accompanied by a spoon. A super appears: HEINZ MICROWAVEABLE SOUPS. Cut back to girlfriend eating soup. In the background we see her boyfriend is still sleeping. SUPER: READY IN TWO MINUTES We hear him snoring. She shakes her head in disbelief. Part: 1 * [2] * 3**

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