GRANDY Award

Each year, the ANDY Jury selects one piece of work that is deemed to be the absolute best in show, the single representative of all the work entered in the show that year. This is the GRANDY. The GRANDY Award and the $50,000 prize is awarded to the most brilliant work of the year.

Squares

Agency: Arnold Worldwide, Boston
Client: Volkswagen of America
Chief Creative Officer: Ron Lawner
Creative Director: Alan Pafenbach
Art Directors: Kevin Dailor
Writers: Tim Gillingham
Agency Producers: Keith Dezen
Production Companies: The Directors Bureau, Anonymous Content
Producers: Shelly Townsend
Directors: Malcolm Venville
Editors:Andre Betz
Music:J. Ralph
Recording Studio: Soundtrack
Cinematographers:Eric Treml

Squares

Music up and throughout, building to a crescendo.
Open on a square clock.
Cut to square electrical outlet.
Cut to various other squares. An apartment building. A box. A slice of processed cheese. A bar code. A fish tank. A ceiling tile. A fluorescent light. A window. A doorway. An overhead shot of a telephone. A slice of toast. A computer disk. A picture frame. A computer key. A filing cabinet. The final cut is of a round Volkswagen New Beetle.

Super: Drivers wanted.