Ted Lim, Chief Creative Officer, Dentsu Aegis Network APAC

An English Literature graduate, Ted spent two decades at Naga DDB where he helped win and grow over 50 accounts including DiGi Telecommunications (Telenor), BMW, Panasonic, Perodua Automobiles, Astro (Measat), Nippon Paint, Tourism Malaysia, Nikon, Carlsberg, Mamee Noodles, Malaysia Airlines, Hong Leong Bank and Prudential Assurance.

The agency was Malaysia’s biggest and most consistently awarded, winning 3 Agency of the Year titles, Malaysia’s first D&AD Yellow Pencil, numerous Cannes Lions, Clio Awards, One Show Pencils, AWARD Awards, AdFest Lotus, Spikes and the country’s only Asia-Pacific Effie during Ted’s watch. Ranked Asia’s 4th most awarded copywriter by Campaign Asia and the 8th most consistently awarded creative in Asia-Pacific over a decade (The Work 2002-2011), Ted was inducted into the Malaysian MC2 Advertising Hall of Fame and named the country’s top ECD by Campaign Brief Asia and AdoiMagazine. Ted has chaired AdFest, judged D&AD, Cannes, Clio, AWARD Awards, New York Festivals, the InterContinental Cup and the Asia-Pacific Effies. He sat with the DDB Worldwide Creative Leadership Council, headed AWARD School and lectured at DDB University. Ted was ambassador for The One Show, is a council member of the AdFest Collective and creative advisor to IACT.

Ted took on the job of Chief Creative Officer at Leo Burnett Singapore in 2012 where he helped the agency win the regional IKEA business and worked on UOB, Great Eastern Life and Earth Hour. Now regional Chief Creative Officer at Dentsu Aegis Network/Asia-Pacific, Ted works with over 20 offices across 10 countries. He helped win over 20 pitches including Uniqlo, Dulux, Coke, Mondelez and Singapore Airlines in his first 18 months and created the fully digital Wakudoki campaign for Toyota Asia-Pacific that garnered over 1.4 million YouTube views in a few weeks. TIME magazine commented, “This Toyota Ad Is Utterly Insane – and Wonderful” and deemed it, “The most delightful two minutes of your day.”