Amanda Engström has over 15 years of experience shaping brands, ideas, and behavior through creativity. She has a track record of leading work that resonates deeply with culture and communities, earns global attention, and drives real change in some of the world’s leading organizations, including icons like IKEA, Google, and Sweden (yes, the country). Her work has been honored at the industry’s key festivals, including Cannes Lions, Clio Awards, LIA, Eurobest, and One Show. As former Chief Strategy Officer at Prime Weber Shandwick, she helped elevate the agency to become the most creatively and strategically awarded in Sweden, recognized for its innovation and cultural impact.