We know that it takes a lot of careful consideration and dollars to ensure you’ve entered the right work in the right categories. And it’s our feeling that if you enter your best work and it wins ANDY you shouldn’t have to enter it multiple times for it to get all the recognition it deserves — because a great idea is a great idea. By instituting the elimination of categories we ask the industry to simply enter your best work to be judged purely and rewarded accordingly.
Additionally in the name of transparency and education we have opened up the judging room for the community to observe and learn from the deliberation over the best ideas of the year, and offer key insights for future jurors on how they identified and curated them.
We want to offer our industry, and those interested in working in it, greater insight as to what creative leaders are really looking for in standout work.
Awards are indicators of all that is dynamic in our industry, let’s reclaim that position and make sure creative teams, marketers, and partners know that awards, when done right, have an impact on brands, on business, and our collective success.