Welcome to The International ANDY Awards, the first show of the year that celebrates the purity of ideas above all else. For over 60 years, The ANDYs have stood as one of the most sought-after awards for creative excellence in advertising. This prestigious award is renowned as a predictor of the industry’s best, honoring the craft, innovation, and bravery that propel our industry forward.

Celebrating Bravery and Innovation

Bravery is a cornerstone of The ANDYs, embodying both ambition and belief in pushing creative boundaries. Our Redefining Series shines a spotlight on personal and shared truths, formally recognizing the collaboration between creative agencies and brand marketers who courageously embrace risk.

The ANDYs are an idea-based show, accepting work across all mediums. Entries are judged through the lenses of Craft, Reset/Innovation, and Bravery, ensuring a level playing field for all. The absence of strict categories does not diminish the chances of winning; rather, it provides an equal opportunity for all entries to shine.

A Transparent and Educational Awards Process

In our commitment to greater transparency and education, The ANDYs have reimagined the awards process to better serve the global community. We invite everyone into the judging room, allowing entrants to receive real-time feedback from top creative leaders in one integrated setting. This unique approach ensures that our judging process remains open, fair, and insightful.

The ANDY Jury is renowned for its high-caliber judges, selected based on their creative reputation. This distinguished group consistently reflects the leadership that continues to evolve our industry. With just one world-renowned, integrated group of creative leaders, The ANDYs maintain a consistent and unified standard of excellence.

Supporting Communities and Future Talent

The ANDYs are dedicated to giving back. Funds from the awards are earmarked for charitable donations, student scholarships, and mentoring programs, reflecting our commitment to all communities. We believe in supporting the next generation of creative talent and helping them break through barriers.

Our regional competitions provide a platform for entrants from all over the world to submit their ideas at no cost. Each region is represented by a jury that reflects the area’s creative excellence, with titles awarded for ‘Best of’ in regions including Africa, APAC, Greater China, Europe, LATAM, and SWANA. Those who excel in the regionals are shortlisted for the main, global competition. In the new calendar year, all entrants from regional competitions have the opportunity to advance to the Global competition.

Beyond the Awards

The ANDYs are more than just a competition. We produce a documentary series that explores the lives and careers of legends in the advertising industry, offering insights and inspiration to creatives everywhere.

Join us at The International ANDY Awards, where we celebrate the best in advertising and continue to push the boundaries of creative excellence.

Bravery

Bravery is the element that we attribute to the most forward creative thinking as it is both an ambition and a belief. In addition to our Redefining Series that highlights personal and shared truths, The ANDYs formally honor the collaboration between the creative agency and their brand marketer who ultimately takes the risk.

No Categories

The ANDYs are an idea-based show accepting work in all mediums which can be judged through lenses including Craft, Reset/Innovation, and Bravery. The nature of our model creates an equal playing field. “No categories” does not mean less chance to win, it means an equal chance.

Transparency

In the name of greater transparency and education, The ANDYs have reinvented an awards process that better serves the global community. By inviting everyone into the judging room, entrants receive real-time feedback on their work from top creative leaders in one integrated setting.

“For me, this is the show that inspired my career and countless others. When I think about the most important factors in motivating and inspiring the work of the future, The ANDYs has always been a part of that.”

“It’s only gold and better so we really separate the great, enduring, iconic ideas every year. The statue holds more weight because of that if you receive it.”

“We look at all of the work as a whole, not just in categories, but what is reflective of everything happening in the industy. The ANDYs is that full view when you judge, which is really special.”

“The ANDYs is one of the most prestigious awards programs in the world. The consistent strength of the Jury, the purity of the focus on creativity and the globality make this one of our top desired awards to win. We see this as a predictor for performance throughout the marketing award season. In addition, the value that we gain in being able to hear the transparency of discussions in the jury room enables us to learn and gain insights from some of the most admired creative talents in our industry.”

“I have been president of almost every industry award show, this one is special.”

“What can I say, except it was bloody magical. Sounds soft but this group of people were genuinely some of the most inspiring, insightful, clever, funny and just plain brilliant juries I have had the privilege of being part of. And the ANDYs worked us hard. Fierce debate ruled to get us to a list of global work that felt fresh, surprising, varied, exciting and truly worthy of an Andy. Hopefully everyone got a glimpse of those debates in the live streams, a really important and innovative way to open up the judging to everyone.”

“The best work in the industry, in culture, and in creativity. Period. It’s a league of its own where the goal is not quantity, but quality. If you win, it truly means something. People don’t talk about the number of ANDY awards they won each year – they talk about the fact that they won. That is all you need to know.”

“Everyone in the advertising industry knows the high standards that happen here, so when something wins at The ANDYs everyone knows it will win at other festivals.”