Martha Nassar

Executive Producer, VIP Films

Martha Nassar is Executive Producer at VIP Films and General Manager of its Saudi Arabia office, based in Dubai. Her story with VIP Films began more than 22 years ago, when she joined straight out of the École des Beaux-Arts. What began as a career has grown into a lifelong way of seeing, making, and bringing people together through film.

Since then, Martha has produced everything from commercials to feature films, many recognised at regional and international festivals. For her, producing is not simply about making a film, but understanding what a story needs to become, finding the creative instinct that makes it more meaningful and beautiful, while staying true to the people and purpose behind it.

In Saudi Arabia, she has helped build VIP Films’ presence from the ground up, nurturing relationships rooted in trust and a deep understanding of the region. After more than two decades, her contribution is woven into the fabric of the company: a way of working grounded in creativity, instinct, generosity, and above all, a belief in the power of a good story.