José Ignacio Solari

Chief Creative Officer, Puerto Chile

José Ignacio Solari began his career as a copywriter at McCann Santiago in 2005. He then worked at other global agencies, including TBWA and Euro RSCG. In 2019, he returned to McCann as Chief Creative Officer. That same year, the agency ranked No. 1 in the prestigious Crema Ranking for the first time in its history. It repeated the achievement in 2021, when McCann also ranked No. 1 in the local creative ranking for the first time.

In 2022, he took on the challenge of serving as President and Chief Creative Officer of DDB Chile, working alongside DDB Latina to relaunch the Chilean office and regain its leading position. In 2024 and 2025, the agency was named Network Agency of the Year. In 2025, it reached a historic milestone by ranking as the No. 1 agency in Chile (and No. 20 in Latin America) at Cannes Lions, and it also won Best Agency and Best Creative in Chile at El Ojo de Iberoamérica. In January 2026, he decided that the time was right to embrace independence, and he became Chief Creative Officer of Puerto Chile.

He has won more than 250 awards, including Cannes Lions, The One Show, LIA, Clio, El Ojo de Iberoamérica, El Sol, and Effie LATAM, among others. He has served as a jury member on numerous occasions, including Cannes Lions 2026, El Sol 2022 and 2026, Lisbon Festivals, El Ojo de Iberoamérica, and Effie LATAM, among others. He was nominated several times for Best Creative at MKTG Best Chile (2018, 2020, and 2021) and won the award in 2022. That same year, he was named Best Creative Director by the local creativity festival. He also appeared on Forbes’ list of the 50 most creative people in Chile in 2024 and 2025, and in 2025 he won MKTG Best as an agency executive.