Firas Ghannam

Executive Creative Director, VML Riyadh

As Executive Creative Director at VML Riyadh, Firas Ghannam brings over 16 years of experience in marketing and advertising. His journey began as an Art Director at a design house in Beirut, before joining WPP group in 2010. 

His expertise in visual communication, advertising, and branding has enabled him to create impactful, award-winning campaigns for both local and international clients. He remains committed to staying at the forefront of cultural trends and industry innovation, while continually pushing creative boundaries. 

This dedication has earned him more than 220 advertising awards to date, including Saudi Arabia’s first-ever Grand Prix at Cannes Lions, as well as accolades from Dubai Lynx, D&AD, LIA, The One Show, the Clios, New York Festivals, Athar Festival, and the Effies. 

He holds a Master of Arts in Graphic Branding & Identity from the London College of Communication, further strengthening his approach to creative problem-solving and brand building. 

Today, he serves as Executive Creative Director at VML Riyadh, where he leads a talented creative department in producing work for both long-standing partners and new clients.