Maurice Riley

Chief Data Officer, Publicis Groupe Australia & New Zealand

Maurice is the Chief Data Officer for Publicis in Australia and New Zealand, with over 25 years of experience
transforming the data, adtech, and martech landscapes. Passionate about bridging creativity and technology,
he leads Publicis EDGE — a data and AI innovation hub — and partners closely with senior clients, powering
marketing giants like Pfizer, McDonald’s, P&G, ALDI, and Toyota.

His early innovations include pioneering 1-to-1 marketing at Nielsen and leading the development of PRIZMTV, the first segmentation model based on television viewing behaviour and attention.

Globally recognised for his zeal in data innovation, he has served on numerous awards juries, including
chairing the Creative Data Jury at Cannes Lions. His thought leadership spans topics like data ethics and AI,
with standout contributions such as Black Data Matters: Unconscious Bias and the AI Engine of Inequality