Over a career spanning experience across BBDO, Leo Burnett and FCB, Susan Credle earned a reputation as the industry’s go-to brand builder. She created some of advertising’s most beloved characters, from the M&M’s spokescandies to Allstate’s Mayhem, one of the industry’s longest-running and most awarded campaigns.

From her start covering the front desk for BBDO’s receptionists to guiding FCB to unprecedented success, her journey shows the power of ideas built to last, not just for a campaign but for decades. Watch the film as Susan shares her inspiring journey, highlighting her impact on the industry, her commitment to diversity and inclusion, and what it takes to build brands that endure.