I’m a creative leader with a deep passion for innovation and its potential to transform industries. I’ve had the privilege of working with some incredible teams in the advertising industry and beyond. My passion lies in all things digital, and I’ve been fortunate to receive ample recognition for my creative work.

One of my key strengths is inspiring teams by blending innovative approaches with strategic objectives, including harnessing the power of AI. I believe in fostering a culture of creativity and excellence while staying tuned into the digital landscape.

My journey has taken me through leadership roles at prestigious agencies like Saatchi & Saatchi, McCann, BBDO, and Fullsix (Havas Worldwide Group), where I’ve had the privilege of evaluating and elevating the creative output of talented teams both inside and outside the organization.