Álvaro Rodrigues

CEO, CCO & Founding Partner, Made Brazil

Álvaro Rodrigues is the Founding Partner, CEO and Chief Creative Officer of Made Brazil, part of the Made Group, one of Latin America’s leading independent creative networks, with offices in Brazil, Mexico, Colombia and Argentina. With more than 20 Cannes Lions to his name and extensive experience on international juries, Álvaro brings together creativity, business acumen and cultural relevance in his approach to leadership.

With over two decades of experience in advertising, he built his career at some of Brazil’s most influential agencies, including Africa, DM9, Ogilvy, FCB and Agência3, before embarking on his entrepreneurial journey. In 2020, he brought Made—the most awarded independent agency in Mexico’s history—to Brazil, helping expand the group’s presence and influence across Latin America.

Over the years, Álvaro has established himself as one of Brazil’s most respected creative leaders. He brought the first D&AD Pencil to Rio de Janeiro’s advertising industry, marking a milestone for the city’s creative community. He is also a member of the Brazilian Marketing Academy’s Hall of Fame (ABRAMARK) and has served as President of both the Brazilian Advertising Association (ABP) and the Rio de Janeiro Creative Club (CCRJ). He has twice been nominated for Creative Professional of the Year at the Caboré Awards, one of Brazil’s most prestigious advertising honors.

Today, Álvaro leads Made Brazil’s operations in São Paulo and Rio de Janeiro. The Made Group also has offices in Mexico City, Bogotá and Buenos Aires. Guided by its philosophy, “Established Since Never,” the group is known for its restless creative spirit and commitment to constant reinvention.

Álvaro has served on the Cannes Lions jury four times and the D&AD jury twice, and has also served as Jury President at FIAP. His jury experience spans other major international and regional awards, including Clio Music, El Ojo de Iberoamérica, the Effie Awards, Prêmio Profissionais do Ano and Prêmio Lusófonos de Criatividade, reflecting his global perspective on creative excellence.

These experiences have shaped his belief in creativity that champions bold ideas and moves brands, culture and business forward.