Thank You for Celebrating Creativity with Us in 2025

To everyone who joined us for the 2025 ANDY Awards — thank you.

From the energy in the room to the brilliance of the work on display, the night was a true reflection of the creativity, bravery, and innovation that continues to push our industry forward.

We’re excited to share a few highlights from the show:

Photos from the evening are available [here]
Explore the winning work [here]

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Honoring Creative Excellence

2025’s winners reflected the power of ideas to connect, challenge, and reimagine. From intimate storytelling to bold cultural statements, the recognized work spanned industries, regions, and formats — all while raising the creative bar.

Best in Show / GRANDY
DAVID Madrid for “Meet Marina Prieto” – JCDecaux
A heartwarming OOH campaign that turned a 100-year-old into a media icon.

Bravery Award
GUT for “Mayo Haters” – NotCo & Kraft Heinz
A fearless celebration of individuality and brand honesty.

Best in Craft
adam&eveDDB for “If You’re Into It, It’s In The V&A” – V&A Museum
A vibrant invitation to explore creativity in every form.

RESET Award
Publicis Conseil for “Cars To Work” – Renault
Fighting transportation inequality and helping secure Brand of the Year.

Public Service Award
IMPACT BBDO for “Child Wedding Cards”
A haunting visual reminder of the issue of child marriage.

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Special Honors:

• Independent Agency of the Year: Rethink

• Holding Company of the Year: Omnicom

• Networks of the Year (tie): BBDO, DDB, Publicis Groupe

• Production Company of the Year: Smuggler

• Best New Agency: Courage

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Best of Region

• Europe: “Meet Marina Prieto” – DAVID Madrid / JCDecaux

• LATAM: “Sight Walks” – Circus Grey / UNACEM

• SWANA: “The New President” – IMPACT BBDO / ANNAHAR Newspaper

• Asia: “Transition Body Lotion” – Ogilvy Singapore / Vaseline

• China: “SleepBound” – Dentsu Creative Taiwan / HeySong

🎓 Best in Show, Student:
“Ink Up, Wash Out!” for Crayola – BYU AdLab
This outstanding student work earned a $10,000 scholarship.

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