Emir Shafri

Chief Creative Officer, Publicis Groupe Malaysia

As Publicis Groupe Malaysia’s CCO, Emir works with a talented bunch of misfits from Leo, Digitas, Prodigious and Publicis Media. Over the past 2 years, this team has been Malaysia’s creative agency of the year at Campaign Asia AOY, Cannes Lions, Spikes Asia, ADFEST, EFFIES and Kancil Awards, plus Malaysia’s #1 agency at the Campaign Brief Creative Rankings (placing it within the top 25 agencies in Asia).

What drives Emir is his love for the crazy, exciting “what ifs” on the intersection of tech, creativity and humanity. With a bit of luck, some of these “what ifs” have earned recognition at shows including Cannes Lions, SXSW Interactive Innovation Award, D&AD, London International Awards, New York Festivals, One Show, Clios, EFFIES Malaysia and APAC, WARC Global and APAC, ADC Tomorrow Awards, Spikes Asia, ADFEST and MAD STARS.

Emir currently chairs the 4As Malaysia Creative Council, and has judged at shows including Cannes Lions, NY Festivals, ADFEST, EFFIES, Spikes Asia, Dubai Lynx, MAD STARS and YouTube Ad Awards. Emir also served as the Kancil Awards Jury Chairperson (2019–2022), where he worked with industry leaders to revamp Malaysia’s premier creative award show, including building the most diverse gender, expertise, and independent outfit jury representation in the show’s history.