What are The ANDY Awards?

The ANDY Awards stand as a distinguished competition celebrating global creativity in brand alignment. As the first premier event of the awards season for over sixty years, The ANDYs is widely esteemed as a harbinger of subsequent industry accolades, consistently featuring the highest talent on its Jury without exception.

GLOBAL COMPETITION

Global Competition Opens: December 1, 2025

Global Competition Early Deadline: February 11, 2026, entry fees increase 15% after this date

Final Deadline: March 17, 2026

Judging: April 2026

Winners Announcement: April 2026

The deadline to save 15% is February 11, 2026, Midnight PST. After this a fee of $250 is added due to the additional labor needed to review late entries before the judging week to ensure they are perfect and ready to view!

Work must have been live between March 1, 2025 – April 1, 2026.

Besides a prestigious spot on the industry prominent list of winners, all work that places is eligible to compete for the Show’s highest honor of Best-In-Show, The GRAND ANDY “GRANDY”.

All Public Service work that places will be considered for the Richard T. O’Reilly Award, our Best-In-Show for public service work.

Best In Show BRAVERY

All ideas can also be incrementally submitted to be considered for RESET/Innovation and the BRAVERY Award.

BRAVERY Award winners are subsequently honorees at The Brave Brands Awards each October.

Best In Show in RESET

Best In Show in CRAFT

Best of Region

Best New Agency

Best In House

Network of the Year

Holding Company of the Year

Production Company of the Year

The entry can be in the following format: video, audio, or print files – flat submission fee includes up to 3 executions as ‘one idea’. This can be the case film + the actual film, audio file + web-film, or any print combination to best demonstrate the work.

Vertical for context – We ask that entrants provide a vertical the submission is associated with to help frame the work and give context to the jury.

Acknowledgement of which file in your submission can be used for live stream footage.

Three names in credits.

If your work does place, we will reach out to ensure full credits to live in the winner’s archive to live on indefinitely.

Short description about the work and any additional context the Jury should know (200-word max). As you have up to three executions to demonstrate the idea, we recommend placing all relevant information into your uploaded files directly.

To avoid excessive proliferation and redundancies of categories and be a true barometer of the industry’s creativity, The ANDYs submission process is streamlined to just four lenses.
Simply enter your best work and note whether you’d like our Jury to judge it beyond the idea for its CRAFT distinction, RESET/innovation, and/or BRAVERY.

The CRAFT distinction includes any elements of design or production including animation, art direction, cinematography, copywriting, data visualization, direction, editing, graphic design, illustration, music, package design, photography, typography, UX/UI, VR/AR/MR/CG, VR/CGI, VFX.

The RESET distinction is a place for ideas that do not conform to traditional mediums. Work that is considered RESET is truly innovative and in recent years has heavily been represented by tangible tech products.

The BRAVERY distinction represents powerful creative ideas that require a leap in the minds of their makers, who make connections that no one else thought to make, and, crucially, they require a leap from the marketers who back them. This distinction was first introduced in 2014 during the ANDYs 50th Anniversary and has since been awarded to Volkswagen, Chipotle, Burger King, Procter & Gamble, MasterCard and Nike.

As in the past, there can be multiple RESET winners, unlike our other highest distinctions.

RESET ideas push boundaries and represent true innovation and the contagious thinking which propels us forward.

In recent years, RESET has encompassed all technology-based creative ideas and experiences created or utilized on behalf of a brand. Closely described as tangible tech or spatial tech, activations and products can take many forms.

Products absolutely must be real-world however entries will not be discredited based on scale.

If your work challenged the norm, took bold risks, or broke new ground with the support of a courageous client, then yes. This award honors the powerful partnership between marketers and creatives who aren’t afraid to push boundaries. It celebrates the kind of work that wouldn’t exist without trust, vision, and a willingness to take a leap.

Bravery Award winners are also recognized as honorees at The ADVERTISING Club of New York’s Brave Brands Awards each October — a platform that shines a spotlight on the boldest brand leaders in the industry.

If the idea was created for a non-profit/charity and made pro-bono or gratis, please note it by ticking the box for non-profit. Entrants will also need to provide a working URL to the non-profit/charity. By doing so, this work is eligible for Best In Show PSA. 

The ANDYs remain one, integrated Jury of hand-selected globally renowned creative leaders. All Jurors see all of the work. The work is judged and reviewed over three rounds during the week of final judging.

For the Global Competition, enter your work as IDEA of CRAFT as the foundation of your entry. The flat fee of an entry is $1500.

All subsequent entries are a decreased flat fee of $1250

The only incremental fees are IF you would like your entry considered for RESET/Innovation or Bravery Award distinctions. Each are an incremental $500.

Upon check out, a 8% processing fee will be applied for file uploads and processing.

The Regional competition allows entrants to “test” their work without committing financially and get their work recognized at the regional level. All regional entries will be available to move forward to the Global Competition at the entrant’s discretion as of January 2026.

Each region is overseen by a Chair and a panel of jurors who exemplify the region’s creative excellence. By entering into the regional competition, work is reviewed with local context and language to give the best chance to the work. In the new year, after Regional Shortlists are announced entrants can advance their work to the Global competition.

The Global Competition opens for entries on December 1, 2025. Entrants do not need to have participated in the Regional Competition to enter work directly into the Global Competition.

There is no North American Regional Competition at this time.

Yes. Get in touch with The ANDY team if there are changes to the entrant company name or client name. If the workplaces in the Show the ANDYs team will reach out to confirm full credits for the winner’s archive and press.

The winning work will be revealed within the week that the final judging takes place. Check for a full winners list in April 2026.

The first acknowledgment is to be shortlisted, revealed within the week that final judging takes place. Full winners list will be announced in April 2026 for a virtual celebration.

There is no quota in our show, so the number of Winners is on merit alone and at the discretion of our Jury.  Additionally, award levels of bronze and silver have been eliminated along with categories, so each winning idea will receive a GOLD ANDY Award.

We accept supplemental physical material of the product or campaign if it strongly supports the work and cannot be conveyed digitally. Supplemental materials must be sent to the Judging location directly.

For assistance formatting your creative to our specs, please refer to EntryBot.com. Quickly upload your files and select International ANDY Awards. is in the cloud and available 24/7 from anywhere in the world.

REGIONAL COMPETITION

Regional Competitions Opens: October 1, 2025 – FREE TO ENTER

Regional Competitions Deadline: December 1, 2025

To ensure that creative work from every corner of the globe is represented and has the opportunity to compete, entrants worldwide can submit their ideas at no cost to compete at the regional level.

Each region is overseen by a Chair and a panel of jurors who exemplify the region’s creative excellence. By entering into the regional competition, work is reviewed with local context and language to give the best chance to the work.

In the new year, entrants can advance their work to the Global competition. Each region’s Chair serves on the Global Jury and act as a regional advocate and translator within the larger discussion.
There is no North American Regional Competition at this time. By focusing on areas outside North America, the ANDY Awards aim to amplify and support creative voices that are often underrepresented on the global stage, fostering a more a diverse and inclusive creative community.

Regional Competitions will be open for entries October – December 1, 2025.

Entrants may submit on behalf of multiple regions on behalf of their global offices.

The only criteria at the regional competition is IDEA.

Regional shortlists will be announced in January 2026.  Shortlisted entries will automatically be moved to the Global shortlist (with the possibility of placing Gold).

There are NO ENTRY FEES to compete in the Regional Competitions. Your entries will be available to move forward into the Global Competition upon completing the entry process with payment.

  • SWANA includes countries from West Sahara to Kazakhstan
  • AFRICA includes all countries below North Africa
  • EUROPE includes all European countries including the United Kingdom, Ireland, Russia and Turkey
  • ASIA includes East, Southeast and South Asia countries
  • PACIFIC includes Australia, New Zealand and Oceania
  • LATAM includes all Central, South America, and Caribbean countries.
There is no North American Regional Competition at this time.
The Regional competition allows entrants to “test” their work without committing financially and get their work recognized at the regional level. All regional entries will be available to move forward to the Global Competition at the entrant’s discretion as of January 2025.

Each region is overseen by a Chair and a panel of jurors who exemplify the region’s creative excellence. By entering into the regional competition, work is reviewed with local context and language to give the best chance to the work. In the new year, after Regional Shortlists are announced entrants can advance their work to the Global competition.

The Global Competition opens for entries on December 1, 2025.
Entrants do not need to have participated in the Regional Competition to enter work directly into the Global Competition.

STUDENT COMPETITION

The Student ANDY Awards recognize and support emerging creative talent in the advertising and marketing industry. Students can submit their work for a chance to win Gold ANDYs, and the best overall entry competes for the Glenn C. Smith Award, which includes a $10,000 scholarship for creative studies.

Student Competitions will be open for entries December 1, 2025 – March 17, 2025.

You must meet the following criteria:

Student Status

You must be currently enrolled—either full-time or part-time—in one of the following:

  • An accredited college or university
  • A recognized film school
  • An accredited portfolio or creative program

Your submission must have been produced during your time as a student, within the eligibility window:
April 1, 2025 – April 1, 2026

Accepted Programs

  • Undergraduate (Bachelor’s) programs
  • Graduate (Master’s) programs
  • Portfolio and creative certificate programs
    Note: PhD candidates are not eligible.

If you’re in a non-traditional program or short-term course, please contact contact@theadvertisingclub.org to confirm your eligibility.

Professional Experience Limit

To maintain a level playing field, student entrants:

  • Must have no more than two years of full-time professional experience in advertising, marketing, design, or communications.
  • Cannot currently hold a professional creative role (e.g., copywriter, art director, designer) at an agency or studio.

Ineligible Work

The following types of work are not eligible:

  • Projects created during an internship
  • Work created in partnership with a brand or company for commercial use—even if completed as a student
  • Any content developed for or used by a brand as part of a live campaign

Only original work created independently or as part of your coursework or personal development will be considered.

Yes, the competition is open to all students of an accredited institutes worldwide.

Yes, you can enter as part of a team. However, only one team member should submit the work.

Please make sure to include the names of all team members when submitting to ensure everyone receives proper credit.

Enter your ideas for a flat fee of $100 per.

Student entries receive the same attention from our Jury as those created by professional companies.

The Glenn C. Smith (Best in Show for the student competition) will receive a $10,000 Scholarship to support further studies and entry into our business.

You can submit your work through our portal. Please refer to our entry guide here for any questions or reach out to contact@theadvertisingclub.org.

Have A Different Question?

Please contact a member of the ANDY team or email contact@andywards.com