Fernando Hidalgo

Creative Director, Joystick

Fernando Hidalgo is a Costa Rican creative director whose work has earned more than 200 awards across some of the world’s leading creative festivals, including Cannes Lions, The One Show, Clio Awards, New York Festivals, The Drum Awards, Epica, Effie Awards Latin America, FIAP, El Sol and El Ojo de Iberoamérica, among others.

Under his creative leadership, Joystick, Heineken Costa Rica’s in-house creative agency, ranked among the world’s Top 9 in-house agencies at both Cannes Lions in 2025 and The One Show in 2026, establishing itself as the #1 in-house agency in Latin America at both festivals. Joystick was also named Independent Agency of the Year at FIAP and Best Independent Agency in
Central America and the Caribbean at El Ojo de Iberoamérica. Beyond these achievements, under his leadership, Joystick earned Agency of the Year honors at more than nine creative festivals.

Fernando has also served as a jury member at some of the region’s leading creative and effectiveness festivals, including El Ojo de Iberoamérica, El Sol and Effie Awards Latin America, and as Jury President at FIAP.